"Sometimes familiarity is what the consumer is looking for. Standard provides that perfectly...
Consider the name for Hotmail branding..Outlook! Familiar to users. It works rather than recreating a new brand."
Omkar Sapre's Discussions
Standard as a brand name, is it good?
2 Replies
This ad has been making rounds of the TV since some days. The first three times I heard it in the background, I couldn't understand what it was trying to convey by saying 'sadha wire load nahi lega,…Continue
Started this discussion. Last reply by Rahul Ramchandani Oct 7, 2012.
Are India's financial newspapers going wrong or missing anything?
2 Replies
India has over 100 crore people, at least 50% are well educated. Finance, business news impact each and every person, yet all business dailies sell around 12 lakh copies, with the leader accounting 8…Continue
Started this discussion. Last reply by Alok 'Rodinhood' Kejriwal Jan 8, 2011.
Omkar Sapre's Page
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Sridhar V replied to Omkar Sapre's discussion Standard as a brand name, is it good?
"Probably Havells is trying to become a diversified player in electric and electronic appliance space. They may have a mix of brands and offerings across various segments, price points, designs/formats, etc.
If you observe Hindustan Unilever they…"
Omkar Sapre posted a discussion
Standard as a brand name, is it good?
This ad has been making rounds of the TV since some days. The first three times I heard it in the background, I couldn't understand what it was trying to convey by saying 'sadha wire load nahi lega, lekin standard wire lega.' Then I realised Standard is actually the brand name of the wire. I wonder whether Standard is a right word to choose as a brand name. It's got a meaning of its own, does not convey superiority or inferiority. In Hinglish, it has actually come to mean normal or sadha. Two…See More
Omkar Sapre replied to Alok 'Rodinhood' Kejriwal's discussion Don't Quit Smoking and Drinking - Make them QUIT YOU...
"The blog content is fine. But there ought to be a further backward integration in all this. Why reach a point in the first place where either of the parties has to quit the other? When I saw one episode of Satyameva Jayate on de-addiction, I was…"
Omkar Sapre replied to Alok 'Rodinhood' Kejriwal's discussion The 3 simple truth's about Black Money
"Wage Differentials is never the reason, or hardly the reason, if any. How would you explain the corruption by top babus, who earn no less than corporate. Specially with the sixth pay commission. In babudom, the real reason for corruption is power.…"
Omkar Sapre replied to Alok 'Rodinhood' Kejriwal's discussion NGO = Noble 'Gochi' Offering?
"You cannot, rather should not, label a sector based on the one or two experiences like SKS. If one panipuriwalla pissed in the lota, does not mean all panipuriwallas do it. Also the offer to launder money via an NGO is a scam, as in the concept is a…"
Alok 'Rodinhood' Kejriwal replied to Omkar Sapre's discussion Are India's financial newspapers going wrong or missing anything?
"Lets look at how these 'educated' folks get earn their livelihoods:
- Most of them are govt. employees. When was the last time you had an intelligent conversation with someone from the BMC or PWC?
- Others are employees in…"
Omkar Sapre posted a discussion
Are India's financial newspapers going wrong or missing anything?
India has over 100 crore people, at least 50% are well educated. Finance, business news impact each and every person, yet all business dailies sell around 12 lakh copies, with the leader accounting 8 lakh. Are the missing anything or going wrong somewhere?
Omkar Sapre replied to Alok 'Rodinhood' Kejriwal's discussion BrainJob #1 - What do I do?
"Thanks Anushka!
"
Omkar Sapre replied to Alok 'Rodinhood' Kejriwal's discussion BrainJob #1 - What do I do?
"Isn't that way. It is always perception that sells, I believe. People who came into the discussion, or to say, bought into the discussion, did so because they perceived something in it to be important for them. So in a way, this…"
Vishwas Patel left a comment for Omkar Sapre
"Omkar,
I am currently in US. Feel free to print in part or full of my article on rodinhood. We will connect later, when I am back in India.
Rgds,
Vishwas
"
Omkar Sapre replied to Alok 'Rodinhood' Kejriwal's discussion BrainJob #1 - What do I do?
"I am the CEO of this company, and not the grandpa of the Mr CFO or Ms Analyst's family. I see no reason why I should bother about it.Mrs CFO shouldn't be calling me up for what I see is her family matter. I would tell her to speak to her…"
Profile Information
- Just a line or two about yourself! e.g. What do you do? (marketing/content/advertising/entrepreneur/student/homemaker etc)
- I am a journalist with The Economic Times, which is a business newspaper.
Comment Wall (2 comments)
- At 5:57pm on December 11, 2010,
Vishwas Patel said… Omkar,
I am currently in US. Feel free to print in part or full of my article on rodinhood. We will connect later, when I am back in India.
Rgds,
Vishwas
- At 11:11pm on November 19, 2010,
Rohanth Thota said… - hey omkar... welcome to Rodinhood. :)
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