Priyeshu Garg
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  • New Delhi
  • India
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Sad but True : Many Indian brands do not prefer being called Indian

For a brand, an image of quality and credibility is an extremely important asset and a key factor in a company’s profitability and growth. In India, where locally produced brands are often seen as…Continue

Started Sep 11, 2012

 

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Priyeshu Garg posted a discussion

Sad but True : Many Indian brands do not prefer being called Indian

For a brand, an image of quality and credibility is an extremely important asset and a key factor in a company’s profitability and growth. In India, where locally produced brands are often seen as inferior, businesses consciously choose to build a “fake” foreign image for themselves. An abundance of foreign-sounding goods available at any high-end Indian mall makes it look as if India doesn’t manufacture any consumer goods of its own. But is it really the case or merely a well-planned…See More
Sep 11, 2012

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