"Ashutosh... answering your queries:
1. I don't think that publishers are in any kind of comfort zone. They didn't have any choice until now other than be satisfied with the eCPMs generated by ad networks for their remnant ad inventory. But…"
Ashutosh, it's due to the lack of RTB platforms and DSPs in the Indian market. This being said,PubMatic has been very aggressive in promoting their RTB platform in India lately, educating Indian advertisers and publishers about…"