"Two examples, of another company that does it great, and two that are messed up:
1) Great - BMW -- you clearly know with the BMW that there is a 3, 5, 7 series and where you fit into that hierarchy. You get a 3 series because you want…"
Sid Shah's Page
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Alok 'Rodinhood' Kejriwal commented on Sid Shah's blog post 3. Understanding & Developing Brand Architecture
"AWESOME STUFF. It would have been also nice if you gave a direct example of how MESSED up some brand architecture is of a know brand?
maybe as a comment?"
Sid Shah posted a blog post
3. Understanding & Developing Brand Architecture
You download the video from here:See More
Sid Shah replied to Alok 'Rodinhood' Kejriwal's discussion Hijack Marketing - Does it work?
"Its a straight vanity thing, and it is pretty dumb. Its about as effective as a cement company using a bollywood star as a brand ambassador. "
Ginni Xanders left a comment for Sid Shah
"Hey Sid, can i request you for a copy of the video u sent to alok ?
thanks :)"
Vishal G Neema left a comment for Sid Shah
"Hi Sid,
I am looking for media planner for my clients in healthcare segment.
Please drop a email at vishal@fivecapital.in
"
Profile Information
- Just a line or two about yourself! e.g. What do you do? (marketing/content/advertising/entrepreneur/student/homemaker etc)
- Speaking, Writing, Impacting, Entrepreneuring, Impacting
- Your facebook/linkedin/blog site link that shows YOU as YOU (please copy & paste the link correctly from the browser)
- http://www.wildeastgroup.com
- Can you share with us where you currently work or study?
- Business Development, Brand Extensions
Sid Shah's Blog
3. Understanding & Developing Brand Architecture
You download the video from here:
Posted on April 10, 2012 at 11:21pm — 2 Comments
2. Bringing A Brand Experience To Life
You download the video from here:
Posted on March 27, 2012 at 11:30pm
Comment Wall (2 comments)
- At 1:49pm on March 23, 2012,
Ginni Xanders said… Hey Sid, can i request you for a copy of the video u sent to alok ?
thanks :)
- At 9:50pm on March 22, 2012,
Vishal G Neema said… Hi Sid,
I am looking for media planner for my clients in healthcare segment.
Please drop a email at vishal@fivecapital.in
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