Couldn’t help borrowing the term’ Lethal Generosity’ from the famed Shel Israel book ‘Twitterville’. The book goes on to describe how Brands across the globe can use Social Media to create, what can be termed a ‘sustained competitive advantage’ applying core competencies of the corporation that significantly advances a desired social change and at the same time contributes to ‘real world’ business results.This is the kind of stuff that progressive Global brands have picked up quite some time…See More