Subhadeep Bhattacharyya
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The ‘Old World Marketeer’ and his fast disappearing castles

I meet these people often, who I call ‘The Old World Marketeers’. These are folks who have befriended ‘Skepticism’ as the dominant tool of defense. As a shield that they think will help them survive…Continue

Tags: new media, gamification, social, mobile penetration, old world marketeer

Started Dec 4, 2012

Social Media, Cause Marketing and search for the elusive ‘Lethal Generosity’
1 Reply

Couldn't help borrowing the term’ Lethal Generosity’ from the famed Shel Israel book ‘Twitterville’. The book goes on to describe how Brands across the globe can use Social Media to create, what can…Continue

Tags: Cause, Marketing, Facebook, SMM, Media

Started this discussion. Last reply by Alok Rodinhood Kejriwal Jun 24, 2012.

Get the Brand toTwitter
3 Replies

So you know by now, how much Twitter is a game changer in the world of Social Media and communications. However, you have always had an iota of uncertainty as to how exactly to go about getting your…Continue

Tags: marketing, SMM, twitter, digital, media

Started this discussion. Last reply by asha chaudhry Apr 26, 2012.

 

Subhadeep Bhattacharyya's Page

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Subhadeep Bhattacharyya posted a discussion

The ‘Old World Marketeer’ and his fast disappearing castles

I meet these people often, who I call ‘The Old World Marketeers’. These are folks who have befriended ‘Skepticism’ as the dominant tool of defense. As a shield that they think will help them survive this new world where paradigms of Marketing are evolving each second with confluence of concepts like Digital, Social, Mobile, Community & Creativity, Technology, Gamification & Engagement … so on and so forth.These are people who’ve not really comprehended the changing world beyond…See More
Dec 4, 2012
Alok Rodinhood Kejriwal replied to Subhadeep Bhattacharyya's discussion Social Media, Cause Marketing and search for the elusive ‘Lethal Generosity’
"its too verbose and complicated a post. can you spend more time in making it readable and simpler? highlight some facts etc etc?"
Jun 24, 2012
Subhadeep Bhattacharyya posted a blog post

Social Media, Cause Marketing and search for the elusive ‘Lethal Generosity’

Couldn’t help borrowing the term’ Lethal Generosity’ from the famed Shel Israel book ‘Twitterville’. The book goes on to describe how Brands across the globe can use Social Media to create, what can be termed a ‘sustained competitive advantage’ applying core competencies of the corporation that significantly advances a desired social change and at the same time contributes to ‘real world’ business results.This is the kind of stuff that progressive Global brands have picked up quite some time…See More
Jun 22, 2012
asha chaudhry replied to Subhadeep Bhattacharyya's discussion Get the Brand toTwitter
"great! pls feel free to include images here as well!"
Apr 26, 2012
Subhadeep Bhattacharyya replied to Subhadeep Bhattacharyya's discussion Get the Brand toTwitter
"Thanks Asha ... this being the opener post, has indeed suffered some 'lack of design'. Shall get better on that as this moves ahead. :) By the way, the original post is at the following…"
Apr 26, 2012
asha chaudhry replied to Subhadeep Bhattacharyya's discussion Get the Brand toTwitter
"niiice! subhadeep... next time you post an article, do you think you could include bullet points for the important points? it would read better and attract many more eyeballs. bullet points are more impactful. and since you have a lot to convey it…"
Apr 26, 2012
Alok Rodinhood Kejriwal left a comment for Subhadeep Bhattacharyya
"A big welcome!! Enjoy the site and prosper from it!"
Nov 27, 2010
Subhadeep Bhattacharyya is now a member of The Rodinhoods
Nov 27, 2010

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A new media marketing professional. Staying hungry and trying not to be foolish still
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Subhadeep Bhattacharyya's Blog

Social Media, Cause Marketing and search for the elusive ‘Lethal Generosity’

Couldn’t help borrowing the term’ Lethal Generosity’ from the famed Shel Israel book ‘Twitterville’. The book goes on to describe how Brands across the globe can use Social Media to create, what can be termed a ‘sustained competitive advantage’ applying core competencies of the corporation that significantly advances a desired social change and at the same time contributes to ‘real world’ business results.

This is the kind of stuff that progressive Global brands have picked…

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Posted on June 22, 2012 at 6:15pm

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At 10:28am on November 27, 2010, Alok Rodinhood Kejriwal said…
A big welcome!! Enjoy the site and prosper from it!
 
 
 

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