"Hi Vibhor,
Every network needs to be evaluated for performance, this is a tough ask since most networks are party to a syndicate with no clear detailed ROI practices, for instance you may get CPC indicator but if your end goal was to get an app…"
Vibhor Gupta's Page
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asha chaudhry commented on Vibhor Gupta's blog post Mobile Ads making sense for Indian businesses
"hi vibhor
do you think u could re-post this as a discussion (i've sent you a mail regarding this way back!) - i feel this topic is more apt as a discussion...
:)"
Vibhor Gupta posted a blog post
Mobile Ads making sense for Indian businesses
Every business wants to be on Mobile. Also the fact that businesses are searching out for the new advertising channels to advertise brings in Mobile Ads space in equation. Lots of companies still don't have any allocation for the Mobile Ads spend let alone some of the other few who want to experiment with a miniscule ad spend as % of their total spend. Atleast those who are willing to spend have been guided by some agencies who are following the market trend. The problem is however compounded…See More
Vibhor Gupta replied to Alok 'Rodinhood' Kejriwal's discussion 8 ways to look at the facebook IPO! Take your pick!
"Here we are now. Couple of days into FB opening for trades. Stock is down 10% today and everyone is finding FB "expensive" today.
http://www.fool.com/investing/general/2012/05/18/5-numbers-that-should-scare-facebook-investors.aspx
Have a…"
Vibhor Gupta replied to Alok 'Rodinhood' Kejriwal's discussion 8 ways to look at the facebook IPO! Take your pick!
"Alok, I don't entirely agree as to me it looks like steep valuation at this stage which prices in the next 4-5 yrs.
We are not talking about FB as a company which is indeed great with all its user base that it has built in such a short…"
Vibhor Gupta replied to Alok 'Rodinhood' Kejriwal's discussion How Indian consumers are taking e-Commerce Companies for a Royal Ride!!!
"COD is postpaid and paying online is Prepaid model. Prepaid models are always better with less risk even in traditional business sense. To overcome the challenge of e-commerce websites we have launched a loyalty system which can be used by e-com…"
Vibhor Gupta replied to Alok 'Rodinhood' Kejriwal's discussion Letsbuy.com and Flipkart.com - A marriage of INCONVENIENCE!!
"Alok, Very aptly analyzed. I just hope Flipkart guys have not read this or will not read this as customers will be reaching out to them for unfulfilled orders.
You can keep scrolling and will know about the amount of Bad experiences people had with…"
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Vibhor Gupta's Blog
Mobile Ads making sense for Indian businesses
Every business wants to be on Mobile. Also the fact that businesses are searching out for the new advertising channels to advertise brings in Mobile Ads space in equation. Lots of companies still don't have any allocation for the Mobile Ads spend let alone some of the other few who want to experiment with a miniscule ad spend as % of their total spend. Atleast those who are willing to spend have been guided by some agencies…
ContinuePosted on August 6, 2012 at 1:07pm — 2 Comments
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