When I joined DDW in 2010 right about during Diwali, they gave the creative team a brief to come up with gift ideas. Something that they could send to their clients in order to either 'bribe' them, like you mentioned or to simply say 'hey, we're alive & kicking!'
I had something different on my mind. Which is why I suggested we take all that money spent on client gifts (which will in all probability end up in the trash or under a pile of other dusty gifts) that Diwali…Continue
Ok, let me ask this, what do you think made Steve Jobs or Apple great? innovative? superb? Many will say their products, their technology, maybe Alok will also say their packaging, right Alok? even their pursuit of wow or their meticulous ways of working! Yes, all this added on to make Apple what it is today but the most important ingredient according to me for Apple or Job's success is the ecosystem in which it grew, matured…Continue
Added by Akshay Shah on October 7, 2011 at 4:00pm — No Comments