10 simple lessons from Kolaveri Di
1. Under promise, Over deliver - Calling it a ‘Flop Song’ reduces one’s expectations
2. Social Media is not = Facebook - Other sites, one of them by the name of YouTube can also be used to make powerful campaigns
3. If you are good, the campaign works - And if you are not, then no amount of marketing can help you
4. When many like, others follow - You need to wait till your campaign reaches the tipping point Even overnight success takes decades to happen
5. Social Media campaigns are global - Age no bar, language no bar, caste no bar Powerful campaigns can even bring North and South together
6. Online is not about babies and beautiful - Not so beautiful faces(only)Beautiful In the online space, if you are good, you are good If you are not, even angels can’t help you
7. Online TV is no more a hypothetical term - There is a 90% chance that you did not hear this song first on TV. (The rest 10% didn’t have an internet connection)
8. Social Media Success can make other media talk about you - First some cover you, then others join in, and finally rest wonder why they haven’t talked about you so far
9. Be certain about online medias uncertainty - They would have not known when recording the song as to how successful will it eventually become Nobody knows if you will do well on social media, but the only way to know it is to try
10. Simplicity wins - At the end, it’s a simple song that everybody can relate to, that’s exactly why it works. People’s lives are complex already, don’t over complicate them
And just in case you are one of those people who hasn't even heard the song so far( what! like really?) , then here you go
Comment
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Comment by Prateek Shah on December 21, 2011 at 12:08pm -
Thanks Mandar :) Yes, there is some learning in all kinds of successes, and this song was no different :)
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Comment by Mandar Joshi on December 21, 2011 at 11:59am -
Real good synthesis and of the success of this song and learnings we need to draw from the same. Good post !!!!
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Comment by Prateek Shah on November 28, 2011 at 12:53pm
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Thanks a lot Satish :) Glad you liked it
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Comment by satish v iyer on November 28, 2011 at 10:57am -
good 1
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Comment by Prateek Shah on November 26, 2011 at 5:19pm
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@Abhishek - i bet they would! Its stuff like this that makes it to the case study sections of marketing lectures everywhere :)
@ Badri - Yes, there was no formula form their side to begin with, but the success of the song makes one realise how simple stuff can make something successful. In fact, even the people involved don't say they knew this would work(its mentioned in one of the slides). All attempts at emulating this formula will fail, coz what works one time in the online space rarely gives same results when repeated. Shall check out your post as well :)
(P.S - I had actually wanted to share this slideshare presentation with you guys, which for some reason is not showing up on the post, request the Rodinhood team to see if they can help embed it, or you can view the same here - http://www.slideshare.net/prateekshah03/10-simple-lessons-from-kola... )
Thanks,Prateek Shah
Consultant and Trainer
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Comment by Badri Narayanan on November 26, 2011 at 3:39pm -
Prateek
Nice attempt. You are trying to create a formula where there is none. It just happened and while the people involved may claim that they had a strategy, it is more an afterthought for the consumption of the media. Now there will be so many attempts to replicate this magic by trying to ascertain the dna of its success.
I too wrote a blog post on Kolaveri & Entrepreneurship where one could really fend off doubters using this as an example.
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Comment by Abhishek Bharadwaj on November 26, 2011 at 3:29pm -
wait for few days and you will see that guys at IIMs would start researching on the success of this song..
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