Join The Rodinhoods
I would start with digging into your in house list. Segmented analysis of your customers along the lines of high, normal, and low profitability. Then field visits. 30-50 customers in each segment for statistically significant validity) followed by a larger segmented survey along the same lines. The aim is to discover who your customers are, why they buy your products, and what more they expect from you.
The survey of your house list should expose your unarticulated strengths which can then be played up in the marketing and used by your client facing teams. Conversely you will also find weaknesses which can become action points for operational improvements.
Marketing a product like insurance or investment is largely a perception game and unless you are a professional investor it is unlikely you can differentiate between an ICCI offering or an Axis bank offering or mutual fund offering. So competitor analysis IMO is more for benchmarking product portfolio mix and less for client impact.
Hello Abey! Here's an example: Consider a semi govt entity who services clients on say investment policies or insurance schemes. Currently, they attract clientele on account of their ownership. They would like to now have a client centric approach and create a team which is aware of the market dynamics, competition and their roles.
What kind of BI measures or practices must they adopt for the client service cell? Where should they start?
Welcome toThe Rodinhoods
Sign Upor Sign In
Or sign in with:
Please like us!!
1. Registration is a click away - via Facebook etc
2. View ongoing discussions and fire up one yourself3. Have a broader point of view? post a quick blog4. Have a question? Just ASK! here5. Want to activate some inquiries? List yourself6. Have some stuff to show? Post Photos7. Want to get noticed? Get yourself interviewed
8. Have a presentation that you like? Share it - Step by Step instructions9. Lazy? Just hang out, Chat, add Friends...
Still messed up? Read the FAQ's
Rodinhood is inspired from Rodin - who sculpted 'The Thinker' and Robin Hood who 'got things done'. Hence Thinking+Doing = Rodinhood.
The best place for enterprising folks to hang out, share,make like-minded friends, get feedback and soak in a pool of vast experience.
© 2013 Created by Alok 'Rodinhood' Kejriwal.
Report an Issue |
Terms of Service
Please check your browser settings or contact your system administrator.