Indian E-commerce taking help of Girl's name to get maximum email open rate - Good Strategy or Cheap Strategy?


On a lazy Saturday, I opened my mail box to check some mails. As usual it was spammed with Ecommerce mails. So i started deleting them. But to my surprise there was a mail from Preeti. I thought Who is this Preeti? and Why she has written "Hi" ?  ( Hundreds of thought came in my mind within seconds ).

I Checked the mail and it was tai tai phiss. I never expected this from Preeti ;)

So Ecommerce sites have now appointed girl to sell goods online? Or Some cheap strategy to increase email open rate ? What next - Flirting subject topics in emails?

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Comment by Mohul Ghosh on June 6, 2012 at 3:52pm

lolz..! Sam, Daam, Dand, Bhed.. anything to win the war :) but yeah, email marketing can be creative as well.. 

Comment by Kunal Bajaj on June 2, 2012 at 1:30pm

@asha Facepalm was not for bad luck that preeti was some bot :D But i was at the stupid things these sites are doing for grabbing attention. And yes thanks for reeti and neeti ;)

Comment by asha chaudhry on June 2, 2012 at 1:23pm

Facepalm tag...??!!!!!!!!!! 

u r one funny dude! all the best with preeti, reeti, neeti.... :)))))

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