For 12 straight years, Joe sold more new retail cars and trucks than any other salesperson. More as an individual than most dealers sell in total. No other salesperson has ever retained this title for more than one year, and not for both cars and trucks. During his fifteen-year selling career, Joe sold 13,001 new cars and trucks, all at retail. This record still has not been broken.
His secret weapon? Greeting cards.
Employing two assistants out of his own pocket, Joe sent out nearly 13,000 greeting cards a month to his customers, celebrating everything from Halloween to Groundhog Day. Every year he commissioned an artist to draw up 12 cards and then send them out. That’s all he did. He would send out one card every month. Each card had the same message, “I like you.” It is said that with Joe’s card coming every month, his clients considered him a part of the family.
Joe Girard proved, without doubt, that greeting cards inspire customer loyalty. Joe proved that greeting cards motivate customers to refer their friends. Of course, it was not the paper or colorful ink that did the trick. It was a man who cared enough to recognize and honor his customers’ birthdays, anniversaries, and holidays. The simple act of sending greeting cards aroused a sense of loyalty in his clients.
So why aren’t you sending cards on a regular basis to increase your sales?
21Fools make it super easy to send paper greeting cards to your employees and clients – irrespective of which location they are at. Being a low cost product it suits the budget of the company in the best possible way.
We would love to talk to you and discuss the details. We can also make a customized design according to your company’s values and culture. You can browse through our website www.21fools.com to check out our designs.
You can contact us at d@21fools.com or 9167587476
Chetan Thakkar
Brilliant Message Divyanshu. You have identified this customer segment brilliantly. Do you also provide something close to a virtual assistant to remember the special days and a CRM Extension? That would be super cool.
Divyanshu Asopa
thank you so mucj chetan.. working on it.. will be great if you can help in the development.
Chetan Thakkar
What kind of help do you require dost? Can you be more specific. You may message me or share it with the wider audience so that the chances of you getting help are multiplied manyfold.
Karan Ahuja
hi divyanshu
awesome post.
We are looking forward to the “happiness api” from 21 fools to integrate into our software .
plz shout out if u need help 🙂
cheers
Karan
https://kodecrm.com/
Daniel Thomas
Plain f’in brilliant!!! I couldn’t think better to position a product the way you did. I will be adding this article to my facebook and linkedin account. I will come back to using you guys soon.
Sujeet Katiyar
Very nice and interesting message! Thanks for sharing Divyanshu ..
Divyanshu Asopa
Anytime, Sir!
Divyanshu Asopa
Thank you so much for such an energetic response. Waiting for you to revert back! 🙂
Siva Rajendran
Great idea to sell your product. Now you could make this message as a greeting card and start sending to sales heads 🙂
Divyanshu Asopa
Now that is some awesome idea! 🙂