As we all know that the suggestions and opinions of others are extremely important and play a very important role in people’s purchasing decisions whether it is about any movie, clothes, restaurant or applications.
When it comes to applications, reviews and suggestions also affect how visible they are in the app store search results and how often they will be featured on the app store. Currently, the app store is full of applications, so it is important that you have more positive reviews to boost the ranking of your application.
Moreover, application reviews just don’t happen by themselves and make sure that you should not expect waves of people to head back to the app store on their own consensus just to write a review of your app.
In case, if anyone is doing it, he or she might the one, who has a bad experience with your application. To boost the positive app reviews, you can check out these five things that will help you to increase mobile app reviews and downloads.
Increase Mobile App Reviews and Downloads with these Five Ways
Encouraging Users to Review Your Application
A lot of people do not like pop ups and many prefer to choose to ignore a standard app review popup. To juice your app review numbers, you need to think out of the box instead of showing an app review popup to your users.
You need to encourage your users to review your app. If your application has any in-game rewards or points, it is the best way to reward your users if they do choose to review your app. It is considered an easy and powerful incentive and your users will surely attract to it.
As we all love free stuff and the chances of someone will click on your app popup is likely to soar if they know they will get a gift.
For instance, Celebrity Guess is one such application that reminds users of a review once they have accomplished the first 4 levels. However, the application is recompensing the users irrespective of whether they have left the review or not, it shows this strategy is work. Since 2013, the app has got 29063 reviews.
What you can do is develop your own app review popup and figure out an excellent way to reward your users; however, the additional efforts that will be given by you will be worth it.
Use Gamification
As per the Badgeville, gamification is one such concept of applying game mechanics and game design techniques to engage and motivate people to attain their goals. In such cases, you should try to tempt users so that they can leave a review by creating a game around it. You can also think about the contents or a giveaway.
You can represent them with a small gift, prize or any discounted code that will go to a randomly-chosen winner. You should keep it in mind that both the Google Play Store and Apple App Store have their own rules about the contests; therefore, ensure that you check these out before you set up a game.
Make Use of an App Review Plugin
Ask and you might get it. Do you know that what is the simplest and easiest way to get an application review from someone? You can ask them directly to do it within your application. As there are lots of turn-key plugins obtainable for iOS and Android apps that make it drop-dead simple to prompt the users to review your application.
When it comes to choosing about the best plugin, Appirater is a highly popular iOS plugin that will only take 2 minutes to drop into your application. This plugin will help you to prompt users to review your app after they have used it a certain number of times. Users will be taken directly to the app store where they can leave their reviews if they are tapping on the Rate button.
At the time of setting up the plugin, you should be careful about it and you don’t want to show the review popup very soon or instantly after the user has downloaded your app as they might end-up with some annoyed users and bad reviews.
Integrating Social Media
What you can do is ask the people, who are already a fan of your company to use and review your application. You can make use of leverage the power of your social media channels as these channels are extremely powerful and can increase app downloads and simultaneously boost reviews.
Remind your users about rating your application by cross-promoting through email, newsletter, and social media. Apart from this, you can ask social media users and influencers to rate your application while at the beta stage. As this is the way your app will already have a good amount of reviews before the complete version is launched.
The most important thing that you should remember is that you should never purchase fake reviews as you will run the risk of having your app suspended from the app store. Organic reviews are playing very important role and they are a win-win for the users and the app developer as well.
Run a Contest or Sweepstakes
Running a contest or sweepstake on different forums is another great way to boost app reviews. The most popular blog Touch Arcade has a section within their forums where app developers can run contests and giveaways to entire other members to leave reviews for their applications.
At the time of running a contest, you can provide your users an iTunes gift card or you can PayPal the winner. Within the thread, the reviewers will leave the iTunes or Google Play usernames and after that, you can choose the winner randomly.
It is essential to highlight who the contestants are and how they selected a winner to be completely transparent. Make a separate sheet and put all the usernames that you have got and associate a number with each other. To show the screenshot, you can use the Random.org and prove you were not favoring any reviewer.
So, these are the top five ways of increasing your mobile application reviews and downloads, so follow these five easy ways. If you want to customize your already developed application or looking to develop a new one, you should hire a trusted custom mobile app development company that has a specialized team of mobile app developers.
