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Saying NO to Red Herring. NO. NO. NO

Updated 18/6/2013: The moot point is that the entire concept is what I would consider FALSE. After all the charade of selection, pitching, elimination, etc etc – the event in Hong Kong is PAID F...

The 5 bitter business lessons that Rajat Gupta taught me!

Part 1 : My Hero was Rajat Gupta and his behaviour made me mad Circa 2010 : I heard Rajat Gupta speak as a keynote at the Harvard Business School (HBS) in March 2010. HBS had invited a clutch of India...

Alok’s reading notes – Part 1

For years, I’ve been reading The Economist, Wall Street Journal, New York Times, Financial Times, Fortune etc and attending meets, conferences etc. Most of the stuff I’ve picked up and lea...

Explainer Video – Everything you want to know about making it

“Visual memories are the strongest memories” Animation Explainer videos help you create a lasting memory in the users mind, if done properly. Animation Explainer video is not just a video. Consider it...

The 2% of Everything!

Yeah!!! Here’s another piece I wrote for the holy Brand Equity of the Economic Times that appeared today!! Full produced article after the image…   The 2% of Everything  When I starte...

Why I DIDN’T LIKE Steve Jobs :-(

I didn’t like Steve Jobs.  And why? Because at my dinosauric age of 39, Steve Jobs completely turned my easy chugging life Upside Down.  This is what he did to me:  – He made me go crazy w...

Business Model vs. Revenue Model

My column in the December issue of the Entrepreneur magazine:  Assuming that the term ‘Business Model’ is the same as ‘Revenue Model’ is assuming that the word ‘aspiration’ means ‘inspiration’. Then, ...

Time to decode the ‘Social’ in ‘Social Commerce’

“If I had to guess, Social Commerce is the next area to really blow up” – Mark Zuckerberg ‘Social Commerce’ or more simply ‘Social Payments’ has been a relatively new concept to come up in the last fe...

The world of YKK Zips never ends.

When I joined my manufacturing plant in Ludhiana, we began designing our Hoodies. I was told that we have to use only YKK zips as they are the best quality. Obviously, there must be other brands out t...

How to communicate with an Outsourced Product Development Partner?

Having spent 14+yrs working exclusively with startups at Talentica and being a part of product development life cycles for over 30 startup products, I have observed reluctance from founders to outsour...

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