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Does exaggerated advertising work?
I guess you’ve seen this Samsonite Cosmolite ad a few times now on national TV: I do NOT doubt that this experiment is indeed ‘true’. As in, everything that happens in this video mus...
Of Monks and Men – A Scientific Query – of the Star Trek kind…
Many years ago, wireless telegraph (the discovery of which is attributed to Marconi) allowed the transmission of short messages across long distances. For the purpose of this discussion, let’s t...
Finally Ad Sponsored Free Calls on Mobile Phones
You can see this article and presentation at TheAgence TheAgence introduces world’s first full video advertising on Mobile Phone screens powered by m-Adcalls. Advent of viable video advertising on mob...
Recruitment Fraud Alert !
Yesterday evening at around 730 I received a mail from Skoda informing I was the among the 112 people who got selected and out of which 110 would get the job. I had to pay a security deposit of nearl...
Founders meet
Hi I am thinking if possible to have a founders meet where founders of companies with at least 5 crores ( or 1 crore if that’s too high) in revenues meet to discuss about the challenges they fac...
Hijack Marketing – Does it work?
A couple of days ago, I saw this advertisement in the Times of India: Now, the Question: Has Sachin Tendulkar endorsed ‘Transstroy India Limited’ for this ad? My guess is that he has not.p...
Branding Advice for Entrepreneurs by Sid Shah
Check this out! I met Sid Shah a couple of weeks back. Cool guy. Nice attitude. The funny story was ‘how we met’. His colleague sent me a mail saying that their Company represented some co...
Branding Advice for Entrepreneurs by Sid Shah!
Check this out! I met Sid Shah a couple of weeks back. Cool guy. Nice attitude. The funny story was ‘how we met’. His colleague sent me a mail saying that their Company represented some co...
What’s Black in Blackberry?? Indian eCommerce exposed
I have written a post on ‘What’s black in Blackberry:Imported/locked phones being sold online. Do read it @ bit.ly/jaiakbb To skip the video on the page, please click outside the video. Al...
Feedback on Emergency Medical care Idea
Idea: Have secure web app which can be used by any individual or organisation to store their ICE no and other med conditions etc to web app and web app will send you say 10 stickers to your registered...