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Why Teachers should LOVE Gaming – NOT hate it
Spend 3 minutes in reading this! Why teachers should LOVE gaming – not HATE it Why teachers should LOVE gaming – not HATE it from Alok Rodinhood Kejriwal Download the PPT from the link b...
from tata nano to nono and beyond
Any company attempting an innovation with regard to high-involvement durable categories, especially at the level of disruptive innovation at the lower end of the market, faces unexpected risks as the ...
The real truth about making money from ONLINE ADVERTISING..
I was stunned to read the disclosure today from Facebook (or some sources) that FB is on track to make 4 BILLION dollars of revenue this year. 4 BILLION DOLLARS is from ADVERTISING revenues and I...
Welcome the new Art of Deception..
When I saw this full page ad in the newspapers recently, I was stunned. I mean I KNOW Cuffe Parade. I had never assumed that it was going to be redeveloped into a much larger area – to boast &#...
Does India need an Anti-SPAM Law ?
Every morning I get an unsolicited email from www.mydala.com offering me a Samsung Galaxy for Rs 99 and as usual I have to trash it out. At the footer, there exists an interesting legal disclaimer Di...
How to decide on a name for an online service (and matching .com domain)??
Hi Alok, and the Rodinhoods!! I need some help in deciding on a brand/domain name for a new online service that I’m soon to launch. This is an online SaaS application, in the Education Sector,...
So, what’s your measure?
In the past few days, I have become obsessed with the RPM (revolutions per minute) dial fitted on car dashboards. It’s also called the Tachometer. I’ve asked many people if they know its use or if the...
The curious case of receiving a URL as a gift…
A few months ago, we thought of ‘Appucino’ as the new name for our mobile social network platform. When we looked up “appuccino.com” (as in with a double c – how cappucc...
10 simple lessons from Kolaveri Di
10 Simple Lessons from Kolaveri Di View more presentations from Prateek Shah 1. Under promise, Over deliver – Calling it a ‘Flop Song’ reduces one’s expectations 2. Social Media is not = Faceboo...
adTech – Email Marketing Bozos
The original title of this post was going to be ‘Why I won’t be going to see the bozos at adTech’. This was my knee-jerk reaction when I opened the email from adTech New Delhi. And...