Alok Kejriwal – Introduction and Background

 Alok Kejriwal – Introduction and Background

Alok Kejriwal is a ‎successful Digital Serial Entrepreneur who sold his last startup mobile2win to Walt Disney. He was one of the earliest Internet Entrepreneurs in India to have achieved multiple exits from his startups. Alok is a Power speaker and an engaging presenter with a passion for innovation, out-of-box thinking, and business creativity.  Alok Kejriwal is currently the CEO and Co-founder of Games2win, his fourth company. Games2win is a global mobile games business that has 150 million game downloads and entertains over 10 million players a month.


Alok has been a successful entrepreneur for a period spanning over two decades. In 1998, Alok created – India’s first online contesting site that spearheaded the creation of digital promotions in the world. Contests2win was responsible for creating the concept of advergaming – (the fun merger of advertising and gaming) for the first time in the world. The innovation of the idea resulted in over 500 of the top global brands in the world partnering with the site. Many brands such as Pepsi, Nestle and L’Oreal were introduced to the Internet in India via

In 2001, Alok and his team founded Mobile2win in China to extend the business model of Contests2win in China. Softbank – one of Alok’s early investors had invited Alok to China. Mobile was responsible for pioneering the first ever TV powered SMS contesting format in the world. That resulted in most of the top brands in the world also working with Mobile2win. In 2002, Alok and his team launched Mobile2win India.Mobile2win Indian was responsible for starting the first ever television powered SMS response platform in India such as the Indian Idol voting platform from Sony Television.


In 2006 Alok successfully sold his Mobile Startup Mobile2win China to Walt Disney and Mobile2win India to Norwest Venture Partners in China and India respectively.

Venture Capital success

Alok has successfully raised venture capital from some of the world’s leading VCs such as ICICI, eVentures (A JV of Star Television, Softbank, and Mr. P.K. Mittal), Softbank China, Siemens Acceleration, Clearstone Venture Partners, Silicon Valley Bank, Nirvana Venture Partners.

Speaker & Content Creator:

Alok is a passionate speaker, presenter, and content creator. He has actively spoken at conferences and private functions. Some of his presentations have included venues such as :

  • The Wharton and Harvard Business Schools
  • Many of the IIMs and IITs in India
  • Deepak Chopra’s The Chopra Foundation conference ‘Sages & Scientists’
  • The India Today Conclave & Business Today MindRush
  • TEDx Mumbai
  • At Corporate and Industry events for esteemed organizations such as Cognizant, Tata Group, Religare, Deloitte, Bajaj Finserve, Kotak Securities & others.
  • In 2016 Alok spoke at the Rashtrapati Bhavan to speak on Entrepreneurship in the august company of the President of India.
  • His expertise is entrepreneurship, starting up and he has a deep understanding of the digital and mobile industry.

Alok is frequently invited by Indian business television channels to share his opinion or debate on a current topic related to startups or technology. In 2017, Alok was a judge in MTV India’s “MTV Dropout Pvt. Ltd” – a television show that focused on entrepreneurship and Starting Up.

Alok has written over five hundred articles and blogs, some of which have been featured in the Wall Street Journal, The Economic Times and The Economist Blog. His collection of writings can be found here.

Social Efforts:

Alok is passionate about entrepreneurship and is the founder of – a community of entrepreneurs. Every week, Alok meets or speaks to two or three entrepreneurs and mentors them, free of charge. Alok ambition is to make a million entrepreneurs bloom.

Outside of work, Alok is an ardent Art of Living Teacher, meditator & spiritual seeker. Alok and his wife Chhavi conduct Happiness Programs of the Art of Living (first level of meditation) every alternate month in South Mumbai.

Public Profile links:

Linkedin Profile ;

Alok Rodinhood Kejriwal 

More pictures on this link – Profile Pictures


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