Story Telling for Startups – Hands on Workshop

People don’t want more information. They are up to their eyeballs in information. They want faith–faith in you, your goals, your success, in the story you tell.” -Annette Simmons

Join us in a hands on workshop to make the story for your startup…

Workshop Overview:
– Introduce the need for storytelling for start-ups, through successful videos and examples
– Identify methods to assess audience and engage with them
– Discuss and break down narrative storytelling techniques and show how that can be applicable for developing the customer and the investor story
– Discuss the various components of an elevator pitch, summary pitch and a detailed pitch
– Discuss methods to identify competitive strategies and positioning
– How to use content as a lever to start building the brand story


Who Should Attend?
– Start-up Founders
– Aspiring Entrepreneurs
– Sales Heads/ Teams of Startups
– Those who intend to work for Startups

What will users take back or learn?
– At each step, the start-ups would apply the learnings from the structures discussed for their own businesses and then present their stories

About the Speaker:
Debleena Roy and Venkat Subramanian bring more than 30 years combined experience in Strategy, Marketing, Entrepreneurship and Venture Capital experience.

Debleena till recently, was the Marketing, Sourcing and Partnerships Head at Unitus Seed Fund, an early stage Impact Venture Capital fund. She has been working with numerous start-ups in analyzing and helping build the stories. Her learning: being able to create and tell the right brand and data stories. Stories, music and numbers are her passion. She has spent over 15 years in the corporate sector. For the first twelve years, working with large firms such as GE, Fidelity, JP Morgan and HP, in Strategy and Analytics roles, she was finding stories. She has been part of the Leadership team, setting up Analytics company, BRIDGEi2i Analytics Solutions.
Venkat has a 18 year career in creating and building brands, with experience in creative design, marketing communications and digital marketing. His stints include leadership roles at companies like HP, Wipro, and BRIDGEi2i Analytics. Venkat is also an independent musician and a mindfulness coach. His learning: Storytelling is an organic process. It’s about the senses, it’s about making a connection. In business, as in life, success is when you have great stories to tell.


Testimonials by Previous Participants:
– Manager at a Global Bank:
The structure of the training was well developed. The flow of the training was good, with personal experience, structures to keep in mind while developing the story and tools to make the story better.

– Start-up Founder from Bangalore
I learnt how to use storytelling while pitching for my start-up. Always I felt it difficult to engage audiences because of my technical talk. Now, I got some idea on how to engage them.

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