Fabence.com – Your personalized fashion discovery engine and shopping assistant.

Hello Rodinhooders,

 I am  Anshul Gupta (a student of SRCC – Shri Ram College of Commerce). Today I want to share my dream with you, well the dream that turned into reality on 15th August 2014 – the day I commercially launched Fabence.com – Your personalized fashion discovery engine and shopping assistant!

WHY

If You are an avid online shopper – I am sure you would have experienced quite a few frustrations! Today , with the number of online sites (and increasing in number by the day) it is an extremely time consuming to be able to go through each one of those looking for that right dress at the best price! Practically impossible !

How many times you would have wished you could shop online ALONG with your friend who happened to be away ? Shopping online can sometimes become a very lonely experience – right ?!

Also – have you struggled in figuring out which shoe or trouser will go with that shirt (or vice versa) that you are looking at – specifically that will look good on YOU ( for your body type and complexion) ?

WHAT 

Fabence.com seeks to take all the pain away and make online shopping for fashion an exciting and engaging experience!

Launched on 15th August, 2014, foundation Fabence is user empowerment and enablement – allowing them to discover and shop in  many innovative and exhilarating ways. Fabence.com, allows its user to search for and discover millions of fashion products from various e-retailers on one platform. The greater focus is on the manner in which a user purchases the product, the journey from searching a product to purchasing one. Fabence has introduced many firsts in the market by focusing on personalization underpinned by data oriented approach – offering unique features such as ‘Shop with friends’ that allows users to search and discover products together on one platform, therefore, replicating the whole offline experience online.

Addressing the basic problem of not having a fashion stylist with you 24/7, Fabence has created an in-built fashion stylist, which is an intelligence-based system that suggests clothing and accessories specifically matched to the shopper’s physical attributes (body type and complexion) depending on the shopper’s search preference. The website further enables the user to suggest a product to a friend via Facebook or email with just the click of a button.

I hope that you guys give a look over  Fabence.com ! I am very keen to hear your considered views and feedback on the product in order to further improve Fabence proposition. Fabence.com presents and would continue to enhance game changing features, establishing a different standard for how fashion products are bought online.