The Idea
The idea takes strength from the fact that everyone in this world wants to help out but just doesn’t know which route to take. Contreezy.com provides the simplest route to do this.
· We are basically a website which would be a channel for companies to display their advertisements which will be viewed by viewers/customers.
· To view these advertisements a person will have to register with us. At the time of registration the viewer will have to choose an NGO/Cause which he/she wants to support from the list of NGOs that we have a tie-up with.
· The advertiser will give us a per view cost and an overall campaign budget.
· Each time a viewer views an advertisement, the advertiser donates a per view view amount to the viewer’s chosen NGO/Cause.
· We are also thinking of giving redeemable points to our viewers to create another hook (a just reward for the good deed done). We have talked to badhai.in in this regard.
· The advertisements from a particular advertiser will be displayed till the overall campaign budget is reached.
The Progress So far
We are currently working on our website and taking care of the other legal/operational issues. We have 2 NGO’s aboard as of now and should have the rest by the end of the month. We have to be very careful in choosing the right NGO’s and would like to thank Give India Foundation in this regard.
The Desire to turn
A Cry for assistance
We are looking at the vast network of Rodihood to give us just the right dose of boost required at this stage.
· Our biggest concern is ADVERTISERS. We are hoping to do a beta with ONE big brand (this can be a bigger number and we are flexible about it). Our thinking is if someone like say a VOLKSWAGON supports us and gives us 3-4 adverts then:
o They can say we are the first ones to support something like this. They can use it to build a stronger CSR image for themselves.
o In the process their PR machinery will also help us get attention indirectly.
o A strong beta can make it easier to attract other firms.
As mostly students (or recent graduates) we do not have a very strong network with people who have this kind of a decision in their hands. This is something that gives us sleepless nights. We know even if we get 1 brand we can build our idea on from there. Helping us get to people who will listen to us and our idea will be the biggest help you can get us.
· We are also looking to put up a campaign on Indiegogo.com to raise some funds for us. If some of you have had previous experience and can help us design a campaign for the same it would be great.
We are also open to ideas and suggestions from this esteemed community. Also if there is any other way you would be interested in helping us out please do share with us.
Thanks for your inputs and assistance !!
Alok Rodinhood Kejriwal
what will people see on your site?
I’m not clear what will be the content there?
Akhil Suhag
Sir,
We will have video adverts on our website. That is the content, to help all you need to do come and watch an advert.
The viewers will be here because:
Moral Pull: viewers can help in contributing for a social cause by merely watching a 30 seconds to 1 minute advertisement.
Personal Benefit: viewers will be given points for every view which they can then redeem as a voucher through an online retailer.
The Advertisers will be here because:
CSR/Image Building: It becomes one of the major reasons as it would show that the company is contributing towards the society.
Validated View:
a) We will make viewers validate their view by answering a multiple choice question related to the advertisement once they have seen it. This will to an extent guarantee an attentive viewer.
b) A viewer will be allowed to have only 5 views of a particular advertisement per day. This would prevent the same viewer to view the same advertisement again and again throughout the day, in turn increasing the viewership of the advertiser.
Targeted Viewership: Advertisers will be able to target Viewers a little more. Initially on the basis of age and sex. For example an advertisement meant for females can be shown only to them.
I hope this clarifies some issues. Please feel free to ask us for further details if you want.