Red Ocean Vs Golden Ocean Strategy
Though I wanted to get a full time B School MBA degree but I never could, Nor I am from a Marwari Family. However, I got ample of opportunities to get associated with a few intelligent Marwari entrepreneurs during my initial days at college . And that’s where I got to learn a few basics of real business world from the MBS prospective.
I first heard the term Blue Ocean Strategy in 2009 during a casual conversation with my mentor and then out of curiosity, did a little research to understand that further. 
The Blue Ocean Strategy Says something like : Focus on innovations at each level of your value chain to create a new uncontested market space for yourself and make the competition irrelevant. Whereas most of us generally fall for the bloody fight to get our shares of the same pie and thus turn the ocean Red. In equivalent MBS term: Sirf paise kamao nahi paise banao (Don’t just earn money but make money).
I did understand this at some extend then, but could hardly correlate it with some easy business examples to explain to someone else. After getting associated with Therodinhoods.com, I fortunately have one now – “Mr. Alok Rodinhood Kejriwal” and his various ventures: Post card contests to C2W, C2W to M2W and now G2W are a few best and easy to explain examples.
However, I strongly believe that there is something more beyond the Blue Ocean Strategy & Green Ocean Strategy. I feel a strong urge to appeal to all leading strategy gurus to thoughtfully consider this very abstract idea of Golden Ocean Strategy.
And It should read : Innovate & Create something to help the masses, community or the society and then share that to them virtually for free. The people, community & the society will then reciprocate and will contribute to your innovations. And when this happens, it becomes the “Next Big Thing”.
Not convinced!! Err ….:P
Ever used THERODINHOODS.COM by Mr. Alok Kejriwal, the FACEBOOK.COM by Mr. Mark Zuckerberg, CAPTCHA by Mr. Luis V Ahn, “Quora” by Adam D’Angelo OR “Google” by Larry Page…??
Thanks Asha for inspiring me to throw my fear of writing out of the window, I did throw the 1st one 😀
