Hi,
Please read my posting – https://www.therodinhoods.com/forum/topics/do-we-need-a-brand-consultant.
After my posting in this platform regarding my ice cream brand ”Creme Fraiche”( pronounced as cremfresh , its a french word means thick sour cream) , myself and my team has decided to change the brand name of the ice cream to some. sweet, short , easily pronounceable name.
So, dear friends please suggest brand names as much as possible.
Waiting for good response,
Kiran( 09900194077)
Soumen Das
How is ‘kodiki’ ? Made it up from your surname and name.
Some other names: frozen bits, zingers
You can try http://www.panabee.com to come up with good names
kiran n. bolantkodi
Thanx Soumen. Zingers looks fine.
Kiran
Alok Rodinhood Kejriwal
Polar Bear
Snowy Pandas
Lick Me
Sanket Saraf
milky way, iceberg, yeti’s secret, snowy, artic swirl
Alok Rodinhood Kejriwal
Ps – Read this
Creedence Clearwater Revival (CCR) inspired me to write this blog. If you haven’t heard CCR, I suggest you do – it’s immortal rock music that will heal your soul.
So, what’s in name? Would you call your band ‘Creedence Clearwater Revival’? Try saying the name fast. Or if I were a food entrepreneur, would I call my restaurant Mc Kejriwal? What on earth does ‘Lays’ chips mean? I don’t care where Altoids came from. Oh my God, my ketchup is called Heinz and my cereal is called Kellogg’s. What do I make of The Oberoi, or The Hyatt? Hell I want a coffee really badly.. Starbucks here I come…hmmm…that’s hardly the appropriate name of a place that would sell coffee! I love Sony…. Please just explain the brand name to me one day. Honda, Toyota, Samsung, Yahoo, et al, we know today because of their amazing products and services. Not because their name got us to buy them.
Spending time and money on the perfect ‘brand name’ creation is all bunk. Those who pretend that it matters are the false advertising types whose livelihood depends on making people spend money that they don’t need to.
My belief:
Put your money where it matters. In making your product or service the best. Your brand and what its stands for. Blah blah will be taken care of by your customers
kiran n. bolantkodi
Thanks for your response Alok . But in my expirience for a consumer/food product like Ice cream it is better to have an easier to remember/pronounceable brand name. Common man will recollect/remember it easily to tell the product name to others.
Then , ofcourse a good quality product is a must.
kiran n. bolantkodi
Thanks Sanket
Kunal Soni
How about “Iskrem“ – thats how they pronounce that in Norwegian. 🙂
I would say “KiBo” too as it’s short and you can give nice Tagline to it – Ki-ran Bo-lantkodi
kiran n. bolantkodi
Noooooooooooo…..Kunal……my present brand name is ”CremeFraiche” – french word , which people finding it difficult to pronounce . I am trying to change it because of that .
So something easier to tell recall and as Alok said ”to viral” it.
Kunal Soni
See “IsKrem” is pronounced as you pronounce Ice Cream … but yea its not Baskin Robbin’s … Alok also suggests that there is nothing in Name as such… Kingfisher is a name of bird but it’s Beer … HaegenDaz – is so dificult to pronounce but people love it’s ice cream …
It’s your product and it’s presentation that matters … but yea decision is yours i’ll still keep posting if I get more ideas 🙂
Kunal Soni
How about “Scoops & Cones” ???
kiran n. bolantkodi
Thanks Kunal. Will add your suggested names in my list
Sridhar Rajendran
Hi Kiran,
Read your post. To my knowledge, some of the top ice cream companies all over the world do not have any names that is related to ice-cream/cold-stuff like Vadilals, Amul, Kwality, Baskin Robbins, Ben & Jerry’s. The name could refer to the founders or the ‘motto’ your company stands off. I am sure you want to serve more than a scoop of ‘frozen-goodness’, so why not name your company after what you stand for?!
My $0.02.
ashish kumar singh
baraf
thats what we still call in northern india 🙂
https://dict.hinkhoj.com/words/meaning-of-baraf-in-english.html
kiran n. bolantkodi
Baraf and Barfi both registered with Trade mark regn.
kiran n. bolantkodi
True Sridhar…Thats what i am finding it difficult to finalize
Dinesh M Malhotra
Pay me if you take any one of this and pay me good…
Kone’d
Trickle Tops
Mellows
MadJik
North Pole
Avionde’z
Bellagium
Coty Nito’s
DunJam
Treats n then
I will add more if needed. Thanks
Natwar Maheshwari
Cold Treat Ice Cream (simple)
Ice-le-cream Ice Cream (using branding of word ice cream)
Ice & cream Ice Cream
I would say, use word ice cream in a way that you can build on top of the branding of ice cream..
All the best 🙂
Kartik Menon
Actually Haagen-Daaz is specifically named so it seems like a famous foreign brand for the US market. They did not want to sound local, even though they manufacture entirely in the USA.
So yes the name is important for products like ice cream.(Eg Naturals), though quality is paramount.
@Kiran, reading your earlier post, if your price point permits it, you may do well with a International looking packaging (Plastic tubs for larger SKU’s). I think your current name is excellent, and changing it may be a unnecessary expense.
Partha Chakraborty
How about ‘gelatio’ with a punchline ‘its controversial, its ice cream’
Rohhan A Divanji
haha. Love the gelatio one. But not sure if that would fly with kiran. Plus then you would lose out on a huuuuugee audience in children. I really liked scoops and cones, and i wouldn’t be surprised if his was an existing brand. not sure what you will name it, but dont do the whole colour + fruit thing, where you have yellow berry, black berry, blue berry as your brand name…cause fruits are now passe…
but besides that, dont spend too much time on this either, like aloks post said, great brands are built by great products, not great sounding names. we now think all the brands sound cool cause they are so big and famous. think of the really useless sounding brands (not global, but even local…)..and how bad they sound, but their products still fly of the shelves….stuff like Tribhovandas Bhimhi Zaveri…its nowhere as cool sounding as Daimler-Benz, or Baskin Robbins, but it sells. Think of Bhagat Tarachand. So..while you may want a cool sounding name, my suggestion, dont ponder too long, go with something thats easy to spell, pronounce and search online. keep it simple.
Vijay Khubchandani
SweetSins..
Gaurav Kumar Dubey
I think for ice creams what really matters is the Cool hip look and same kinda name…Hockey Pockey? really..
Naturals is only simple name…apart from naturals either its KAMATHS,SANJAY (Desi Baniyas) or your hip names..
will request you to check this out https://en.wikipedia.org/wiki/List_of_ice_cream_parlor_chains
tell me which of them is simple? none…actually either they have named it according to serving/making style like Dippin Dots and Coldstone or just like that…
I think..Focus more on the product/marketing and go with a simple name which is easy to recall.. ..btw.. FRAICHE is a established Frozen yogurt brand… so try to think something like JUST LOVE IT..or some thing which is more of a common punchline than a traditional name which looks like copy…panda and all suggested by other guys look like on the lines of POLAR BEAR…
Thanks..n Gudluck…
kiran n. bolantkodi
Thanks . Mellows and DunJam is nice. Mello is in our list already
kiran n. bolantkodi
Thanks Natwar
kiran n. bolantkodi
Nice Name ..Thanx
kiran n. bolantkodi
As Girish suggested since Ice Cream is from Mangalore ”Manglo” is appropriate. It is easy to pronounce ,recall , simple and easy to write also. Thanks Rohan
kiran n. bolantkodi
Nice Vijay
Rohhan A Divanji
No offense but Manglo sounds like some condom brand 😛
Amod Gokhale
Kiran – When u think of Ice cream… First thing comes to mind is happiness.. If you are founder give name which starts with letter B, K, R which synonym’s to Joy
kiran n. bolantkodi
Ha….Ha…….
Priyesh Choudhary
“Cool-fi” synonumous to our desi ice cream “kulfi”
Akhil Mehta
Why not de-french your existing name and call it “Cream Fresh”?
Ashwin C Parulkar
Kiran if you change it to CreamFresh, is any one in India has it already? So problem is not with either the product or brand name Bcoz rebranding will create another problem for you becoz it’s time / money consuming so most co. Prefer to kill the brand.And that seems impossible in your case.
Since you say packing is the crux of problem you have to work on it with brand consultancy firm ,design team and test your 2best packing proto with 50,100,200 people kids women youth and adopt the best packing that’s all.
Ashwin C Parulkar
Polar bear ? A hairy animal for food brand ,not from India as brand name? Likely won’t work for sure.
kiran n. bolantkodi
” Mello Ice Dreams ” looks fine to me.Its not regd with Trade Mark authorities also.Easy to say, remember , easy spellings also . Give me suggestions for this.
kiran n. bolantkodi
Friends ,
Thanks for sooo many responses. How about ”Mello Ice Dreams” . It seems it is not registered with Trade Mark Authorities.Somebody who knows Trade Mark Registartion Please help. ”Mello” is easier to pronounce and recall.
These are some of the names suggested
Pease suggest
asha chaudhry
kiran,
alok shared your post on fb – lots of suggestions there as well – pls go through them and respond
https://www.facebook.com/rodinhood
Indy Singh
iSCREAM
Ananta Kumar Roy
My suggestion-SnowFlakes
kiran n. bolantkodi
its nice indy…thanx for response….will add in our list of choices
kiran n. bolantkodi
thanks Ananth
kiran n. bolantkodi
Hi Everybody,
Thanks for suggestions. After going thro’ all the names , ” Dollops ” came up to my mind. It was a Cadbury brand from 1989-95 , later it was taken over my Lever and killed. Please suggest
Kiran
asha chaudhry
kiran – i am sure Dollops has a copyright/TM to it. you might be inviting legal trouble if you use cadbury’s/someone else’s brand name – even if the brand no longer exists in the market.
i think you googled the name and found this article – https://marketingpractice.blogspot.in/2009/06/dollops-rip-1989-1995.html
i would suggest you use a name that you can own.
kiran n. bolantkodi
Hi Asha,
Read that article before . Also checked in the Trade Mark Regn Site . The name DOLLOPS is regd. with Colgate Palmolive ( in Class 30) . I am thinking of ” CremeFraiche Dollop ” or ”’ Dollop CremeFraiche ” .For this i have checked with my Trade Mark Attorneys in B’lore , and they have okayed the name.
Suggest.
Kiran
asha chaudhry
okay… now i’m confused – wasn’t the whole problem that CremeFraiche was too difficult a brand name to pronounce/remember?? and that customers didn’t relate to it as an ice cream brand??
kiran – if you are going for a re-branding exercise, my humble suggestion would be to learn from the past issues and KEEP IT SIMPLE.
find an easy-to-remember name. if you are mind-bent upon using Dollops – pls write to CP and seek permission instead of going through another re-branding exercise when someone objects.
these are big giants kiran. they have lots of money to spend on legal nonsense. you don’t.
play safe. there are lots of great brand names here kindly suggested by our rodinhooders.
kiran n. bolantkodi
How about ” LORI” – Easy to pronounce , easy to tell easy to remember , viral.
My daughters are Lakshmi and Gowri – put together ”Lori” . In english it means
asha chaudhry
dear kiran,
i really appreciate the sentimental value behind the name lori.
but honestly – i don’t think it’s suited for an ice cream product.
kiran n. bolantkodi
How about
Manchi’s ( My daughters pet name)
Mello , Mellow or Mellos
Kiran.
Vikrant Shanbhag
I always wanted Hajmola ice cream 😛 . Sorry if I spammed your post but couldn’t resist commenting.
Ashwin C Parulkar
Jokes apart Kiran, Dollops will be such dal choice, the brand did not click in India
How about ‘Scoop’
kiran n. bolantkodi
Hi Ashwin,
Its already there in Hyderabad
Kiran
kiran n. bolantkodi
Hey Vikranth,
Good Idea yaar . Vanilla Icecream with crushed hajmola candies…..wow.
Thanx Vikranth
Kiran
Vikrant Shanbhag
There was a thickshake outlet in UK called Eskimos and they had a logo of a cool cow. I liked their name so grab it if you want to.
Vikrant Shanbhag
Sorry Kiran but I really couldn’t resist myself. I always had this fantasy of trying Hajmola ice cream. Sincere apologies for spamming.
kiran n. bolantkodi
Thanx Nidhi….Its sooo Cool
Kiran
kiran n. bolantkodi
Hi Friends,
Finalising towards ” MELLOS” with punchline ”Melt your Heart”
Kiran
Abhik Prasad
Hi Kiran,
Think about ‘Freshya’ as an option.
You could expand the brand to communicate freshly made ice cream with natural ingredients.
Drop me a line at abhik@experiamedia.com if you would like to discuss more. We could help you with design and branding too.
Cheers
kiran n. bolantkodi
Hello Abhik,
” Freshya” is good and also its not registered with Trade Mark. But we are not of that concept.
Thanx for suggestion
Kiran
kiran n. bolantkodi
Hi Rahul,
Is that HIM means ”Snow” cream ?
Kiran
kiran n. bolantkodi
Hi Friends,
Thanks for your valuable suggestions.
How about ”MELLOS” ”MELTOS ” OR MELTY
Kiran
Abhay K.
Cream Kiran
Sachin Karpe
So many suggestions. I would like to know whether you have decided the name? Let us know what name you have chosen for your brand. I am so curious to know after reading all the comments. 😛
kiran n. bolantkodi
Hi Sachin,
These are the names
Along with these i am thinking of unfrenching the previous name of ”cremefraiche” to ”cremfresh” or ”cremefresh”
suggest
Kiran.
kiran n. bolantkodi
Or ” KremeKiran”………!!!!!!
kiran n. bolantkodi
Hello
how about this brandname ?….suggest plz.
arpit shekhar
desert storm
kiran n. bolantkodi
Dear Rodinhooders,
At last……..
Thanks for responces
Kiran
kiran n. bolantkodi
Dear Akhil,
Finally as you suggested we just de-frenched it. We finalised it as ”CremeFresh” ,same font but Red background.
See……….Thanx Akhil
Sachin Karpe
Finally you have chose a good name but the the logo doesnt look that great. Add some more creativity into this.
Ssandeep B Teraiya
MyCream..!!
Its Mine..uumm…!!
Ashwin C Parulkar
Logo seams industrial, dull and boring ,will it enhance the product image/ perception ?
Such logos are found on small ice scream selling carts which serve cheap ice scream candy manufactured remotely generally named as chetana ,vijay,joy etcn( just eg no offence to them)
Show 10 options to kids, common people ,strangers relatives etc and finalise.
You win more than half the battle with great packaging and logo that are always developed by professional brand identity firms n studios, lots of thinking is put behind it.
Anil N
Hi,
Guess I am not very late in responding. What crossed my mind is “POLES’. Howsoever you would wish to create a twist of the words and the design around the words. Each of the alphabet can be played with to collectively evolve into a potential universal brand and eye catching logo. Easy on the tongue, easy to remember and hence likely to keep marketing costs down, represents and signifies in combination, both the extreme poles of the globe and the freezing climate, the most exotic, rare and desirous terrain to visit but equally challenging. Signifies freezing purity, beauty, freshness, cleanliness, hygiene, exoticness and so on. The perfect word for creating a brand story. Good Luck.
kiran n. bolantkodi
Hi Sachin,
Sorry i am responding to you late. I was away from ”Rodinhooders” for a while.The final Logo is little different from the ones shown above. My first brand name and logo ”CremeFraiche” , i believe is creative. But with i failed connect with mass customers. They did not understand the word, meaning and, pronounciation and also the spellings. For upmarket BakeryCafe it was okay, But for mass market Ice cream …it was …little….
So, After 3 years of launching my ice cream i cannot change its name .As someone suggested i just de-frenched it and made it ”CremeFresh” with same red background and normal capital fonts. Just like Kwality Walls ”Swirl” …..Red, Bold in Capital Letters.
Thanks Sachin for your valuable suggestions
Kiran
kiran n. bolantkodi
Hi Ashwin,
Sorry i am responding to you late. I was away from ”Rodinhooders” for a while.The final Logo is little different from the ones shown above. My first brand name and logo ”CremeFraiche” , i believe is creative. But with i failed connect with mass customers. They did not understand the word, meaning and, pronounciation and also the spellings. For upmarket BakeryCafe it was okay, But for mass market Ice cream …it was …little….
So, After 3 years of launching my ice cream i cannot change its name .As someone suggested i just de-frenched it and made it ”CremeFresh” with same red background and normal capital fonts. Just like Kwality Walls ”Swirl” …..Red, Bold in Capital Letters.Will be uploading the Logo soon
Thanks Ashwin,
Kiran
kiran n. bolantkodi
Very good name Anil. I would have used it , if i have not finalised the name
Thanks,
Kiran
kiran n. bolantkodi
Final,Final Brnad Name & Logo, Applied for Trade Mark Regn. We are using ”TM” now.
Thanks for all .
Kiran