Author: Aashish Chopra
3 Content Marketing Trends That Will Dominate 2018
An amazing year comes to an end, complete with videos going viral, news-feeds getting chaotic and or...Read More
Storytelling Beats Production Value! Plus My Acting Debut!
So ibis India asked us to make a video about their new hotel in Goa. The challenge was to figure out...Read More
From a College Dropout to a University Speaker!
I kept a little secret for many years, something I was too ashamed to mention in conversation...Read More
Content Marketing in 5 Minutes – The Indian Story
Spoke at an event last month, just before winning the Content Marketer of the Year award (Woohoo!) A...Read More
A Content Experiment Which Broke The Internet
This is the story of a content experiment which grew so big, it smashed our benchmarks and created a...Read More
Content Marketing Trends That Will Dominate 2016
An amazing year comes to an end, complete with videos going viral, algorithms throwing us curve ball...Read More
The Meme That Smashed Benchmarks
Sometimes, just sometimes a content piece comes along which gets into the sweet spot: with the users...Read More
News-jacking Dussehra: An Idea to NDTV coverage in 2 days!
‘News-jacking’ is the art of injecting ideas (with your brand DNA) into news stories, creating...Read More
How to make a viral video? Quick Interview
Few weeks back I met Rajeev Suri, who’s super energetic and vibrantly spirited about digital m...Read More
Best Practices in Viral Video Marketing
Few months back I did a webinar on the best practices in viral video marketing, the method to the ma...Read More
Cracking topical content – Reaching half a million Newsfeeds in a day
With the annual hindu festival of Rakshabandhan (Rakhi) last weekend, what better way to celebrate t...Read More
How a Video Got Reach of 25 Million – Case Study
Presented the ixigo case study at the IAMAI Marketing Conclave in Mumbai in June. What an exciting e...Read More
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