Wow. Awesome. Out of the Box. Innovative. 360 Degree. Genius !!!! …….. When will I hear all this is what keeps many of us working towards creating concepts, prototype, and models – Innovative & Unique. Well, being a completely non tech guy it’s all the more challenging to come out with ground breaking innovations or ideas which could really be scalable & commercial at the same time.
So, back to the Question — 100 Covers Restaurant without a Single Table & Chair ! POSSIBLE? Yes – Read on
Background:
KHOPCHA ( meaning a Corner Shop) has two Revenue Streams
1) “Fine” Food Home Delivered .
KHOPCHA is a beginning. A beginning to bridge the gap which exists between “Fine” food available at stand alone Fine Dinning Restaurant (which otherwise won’t deliver) and Run of the Mill Food currently being Home Delivered (but not maintaining Quality and Hygiene). Khopcha is floated with a vision to deliver “Fine” North Indian Food at your doorsteps. This still remains as one of the revenue stream for KHOPCHA.
2) “Dine-in-Ur Car” Concept.
However, what really worked for KHOPCHA is something we never thought of when conceiving KHOPCHA. Apart from being a “FINE” Home Delivery Concept we have a 100 Cover Virtual Restaurant but without a Single Chair or Table.
How is that possible?
Come over …Explore !
.
To conclude: We have not invented …we have not renovated…. We have just tried slipping our self into our customers shoes and in the process created a better & more effective way to overcome limitations( no space for dinning) and succeed commercially and the most important (@Alok Sir) have a fabulous STORY to share with the world at large around our product to create curiosity & interest.
and and YES …. I don’t want to listen wow, amazing, out the box anymore ….‘cause what we got now is something more relevant than that — “Ever Smiling & Surprised Faces” looking for opportunity to talk about KHOPCHA. (Arey Yaar, woh KHOPCHA ke bare mai sunaa ? …. Let me take you to a NEW place where ……..)
Don’t we all agree – DELIGHT the CUSTOMER and make them carry your BRAND to people & places one can’t even think of reaching by the most intelligent SEO or the most efficient Adwords placement or with the best loyalty programs in place or or for that matter … even the best marketing plans.
DON’T HOLD ON TO YOURSELF ….WANT TO ADD TO THE RITUALS …..GO AHEAD … I AM WAITING FOR YOUR INPUTS TO MAKE IT ALL THE MORE HAPPENING.
Waiting in anticipation for you inputs.
Rajeev (KHOPCHA) Roy
rajeev@zephyr.in
RODINHOOD of : KHOPCHA , CHINESE CHAKKAR ; BIRYANI NATION.
RODINing (thinking) of : Nature’s Jewel (a PR company of every Individual out there)
RODINing (thinking) of : Zero Degree Tilt ( the only Loyalty Program which talks about how to acquire NEW customer and then holding on to them for future & not just retaining customer that the businesses bring on their own merits)
www.khopcha.(—)–under construction