1. Think differentiation
2. Know your key idea
3. Think leadership
4. Think customers, and talk to them
5. Think competitors
6. Think economics and margins
7. Think big – change the rules
8. Think small – segmentation
9. Focus – find the 20%
10. Think value, manage value, not the numbers
11. Experiment – use the market
12. Cut your losses
13. Look for unexpected success
14. Build on strengths – don’t correct weaknesses
15. Develop strategy in action
16. Have a mental map of where you are going
17. Reflect and think – even as you act
18. Take responsibility, have a cause, be a leader
19. Encourage all staff to be leaders.
What else would you add?
