Businesses use logos in a variety of ways as it needs to cater a large group of customers. Nowadays as virtually every company has an online presence, the importance of a logo is enhanced as if it is etched in the minds of the visitors, half the battle is won in terms of making inroads for selling their product to a potential customer. A professionally designed logo stands out in the crowd of hundreds of thousands of other logos.
In the Dubai market, where the competition among any type of product is stiff, to say the least, you need experts to offer you a logo that can be really tempting to look at. That’s why a firm offering logo design in Dubai will be of paramount importance to you. In this blog now, following are a few factors that are critical to being applied in order to represent your business and your flagship product well.
- The Nature of Business and the Product
If your designer will not be able to understand your business well and what’s the philosophy of your product, then you’ll not get a logo boost of the principles and ideas you have for your product. In order to make sure that your designer is on top of his game, he needs to understand your business inside out and know what’s your product is all about.
- A Unique Concept
While this aspect has been done to death and you will read about this factor thousands of times in your life, it is important nonetheless. There are many ways in which you need a logo design which is unique, that is, at least not copied or rehash of some famous logos. An ideal or unique logo is what you need as this must be the inspiration for your visitors to browse your site further.
- A Memorable Design
Uniqueness has been done through but that’s not all as you need a memorable design that can make a difference in the way people look at your website and remember your product just after looking at the logo. While you can’t expect a logo as memorable like Nike or McDonalds which are world famous and will be for a long time, the uniqueness factor comes here as you need to make sure that your logo design company in Dubai offer you something worthwhile which you can proudly put on your website and every other thing like a letterhead and visiting card, for example.
- Use of Fewer Colors
Of course, you don’t need a color palette as your logo, always remember – fewer the colors the better. As in case of a McDonald’s logo, just the golden color makes it a brilliant concept. Assume a McDonald’s logo with multiple colors. Pathetic right? That’s why you don’t need 3-4 colors in a logo to make it worthwhile.
If you want some more important aspects so that you can know if your designer has come up with a not just a good but great logo, please get in touch with me by using the comments section below.