Starting a restaurant is easy, but keep it running and achieve a stable growth is not easy as pie. As per the restaurant failure rate study was done by RestaurantOWNER.COM they have marked a 23% of failure rate in the first year of a restaurant. The one reason behind it is high competition for sure. But we can assume that this ratio must be less as compared to the previous time when very limited advertising, marketing or branding was available. If you don’t want to be counted in that 23% here are 5 powerful ways for you to save your business by creating brand identity.
Know what exactly the people want
Doing proper analysis prior to starting any business is as necessary as arranging finance for it. Instead of preparing a list of what you are going to offer, prepare a list of what actually people want. To reach to the exact need of people, you need to reach to the people. For that, you need to ask for feedback and reviews to the foodies and enthusiasts. Prepare a handy checklist to get the push you want. It will also help to remove the obstacles in between you and your customers.
Creating a brand image
Identify your customer base and according to that, you should go for creating the brand identity. The crowd like your customer base is counted as your potential customers and you need to work which can make you more likely to their community. Set the logo for the business and color schemes of your working place, interiors, app and website as per their likelihood. Take the help of professionals at each and every step of your business. Set the strategy of branding which can help you to get more customers. Especially when you are going for an online restaurant ordering system.
Showoff on social media
No one can neglect the strength of social media for strategic planning in this current scenario. Show your presence on different social media platforms to get high rewards in the form of traffic. Social media is a proven economical and efficient way to plan your marketing campaigns as it offers high reward in less investment. Just a few images and videos along with a business app link can help to create a brand identity in the mind of the customer. Choose proper material as per the platform of social media you choose to use for branding, like text status for Facebook, a video story for Instagram and images for Pinterest.
Run for an app
To target the mass of millennials, apps are must for this purpose. All the millennials seek for handy solutions they can get on their phone. Nothing is best fit than an app. The time has gone when every business was running to have its own website. If you want to grow with the market, apps are the must-have requirement in that case. There is almost nothing which you can not commence in your app. With the help of latest technology, a single app can serve the purpose to run an online business and branding both in a single platform.
Community events for success
Participating in the community events is the best help to grow your brand. Such face to face events provides the platform to explain your business vision. It is the best practice to grab those chances to establish a brand impact directly by meeting new people and engaging them. Don`t miss out any such opportunity to generate the chances for the mouth to mouth publicity. It is most likely to have more customers immediately after such events. Food fests are the best place to promote your brand and make people aware of it.