Being in Delhi is a bliss as you get to attend lots of meet ups, events, seminars and what not. Recently attended HeadStart’s Startup Saturday at 91SpringBoard in Delhi and the topic was ‘Building Customers in the early stages of the Startup’. So here are a few learnings from this event.
- Most important learning: If you really want to get the max from an event, reach the venue 15 minutes in advance. It gives you time to mix with other attendees and you can grab the front row to make the most out of it. I reached 15 minutes late and could manage to get only the last row.
- Instead of looking for viral campaign for your product or service, look out for ways to induce virality in your product or service itself. This lets your product do the talking than you talking about your product.
- In the initial stage of your startup, when money is a matter of grave concern, go for collaborations. Seek out collaboration with the brands which best compliments your product/service to get the most needed head-start for your brand.
- Instead of going for celebrity brand ambassadors go for niche brand ambassadors like college students, gym members, etc. who could be the influencers to your TG group.
- Instead of yourself generating content for your brand, make your customers write for you. Though this could be a task in itself, the results are very productive.
- In the early stage, interact directly with all your customers to get the feedback and improvise your product/service accordingly. Even when you grow, occasionally try to contact your customers directly. You could save a lot of bucks from steering in the wrong direction.
- Don’t wait for perfection for too long. Perfection is a process. Launch it now and explore the world!
While sitting in the last row I hardly got 20% of the points made by the presenters. So that’s all for now.
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I can be found sitting in the first row of twitter at @jangidtarun