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A launchpage initially or a prototype?

Hi Rodinhooders,

I have a consumer internet business idea based on a social discovery platform. But i am stuck on how to proceed from the idea stage to execution stage. What is the first step to be taken when arrived at an idea which has huge business potential? To validate the idea i thought of creating a launchpage and get email ids to gauge the response. But some suggested to build prototype. What is the best way to launch an idea? What should be my approach? Please suggest me.

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  1. You can start with creating a landing page and start collecting/talking to perspective customers(as per your plan). What they thing about the idea,will they buy it or interested in that. In addition to that you can create a Facebook page and distribute the link in your friends circle or in forums like this. 

    If the response is bit positive then create a prototype and again talk to perspective customers. This book does help(if you haven’t read it yet)  

  2. Hi,

    I haven’t launched my own Venture till now so may be i am not the right person to advise you on this.

    Still want to share something i recently saw.

    There is this app/website that is working on some interesting concept. CityShor

    https://www.facebook.com/CityShor.Pune

    As i am looking at it they have launched it in Ahmedabad successfully and to gauge the market before launching started Special page.

    If you are confident of the business potential try to mix both . I guess making a prototype for a niche segment (e.g. ahmedabad in this case) ant test it. If it starts working work on PR (through Social media pages) and a pre-launch page.

    All the best for your venture!!!

  3. Thanks Vikram for your suggestions.

  4. Thankyou Abhijeet

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