We are 1st year MMS students of JBIMS, Mumbai with a passion of serving delicious and quality food to all those who stay awake and feel hungry late at night.
IDEA
Purpose is to provide high quality food to those who work late at night in Mumbai especially migrants and IT professionals and deliver them great variety of foods within 45 min of the order being received. The sustainability of the service is fully dependent on whether we do a short term profit or focus on long term gains including benefitting the society and environment on the whole. We are using bicycles which have no pollution menace and will also be quite economical. So bicycles will help us maintain our high standards of delivering quality food and that too with everyone’s interest being satisfied. We would be adhering to the social standards of all our consumers by providing hygienic food and making them feel as if it’s a home cooked food at reasonable prices.
THE NEED
The problem of healthy and reasonable priced wholesome as well as fast food has to be catered properly. The service is to deliver food at night from 10 pm to 4 am to all those who work in late night shifts and feel hungry. Food items would include pizza, biryani, burger, rolls, beverages, etc. What else you need such as sandwiches, burger etc. We can make it for you along with desserts.
We will soon expand to other cities with franchisee model. We believe in generating employment rather than seeking one.
THE PROPOSED SOLUTION
The target market would be call centres, IT professionals, migrants and students near Thane, Mumbai and the whole western suburb of Mumbai. The strategy is to make people aware about our unique proposition through pamphlets, Facebook page, newspaper ads, mail etc. It will be an initial awareness campaign followed by an analysis on competitor and new entrants so that we can position our service very well and the target market is captured by us fully. The strategy would be to acquire new customers and retain them through our unique and cherishing service. Retention is important as we expect them to play a major role in profitability by at least 3 or more orders per week. Direct marketing would play a significant role in gaining trust. Customers would be satisfied when the delivery is on time and this can be achieved only through proper distribution.
So be ready to satisfy your hunger and refresh yourself at night..
Logon to www.foodfrenzy.in
