The original title of this post was going to be ‘Why I won’t be going to see the bozos at adTech’. This was my knee-jerk reaction when I opened the email from adTech New Delhi. And I didn’t even read the content.
I then figured they’re probably geniuses at advertising but definitely shit-for-brains when it comes to email marketing.
I then realized this is probably from the organizer.
Oh right. Photoshop heaven. This is probably one of these two bit operators who dress smart and flash swanky iPhones and Androids and have a couple of mini skirts to do the sashay with the goras. Run the backoffice from a laptop in Ludhiana and beat up the hired help in a thick Punjabi accent. Forgive the stereotypes. Couldn’t resist though.
They’re great at setting up the joint: arrange napkins 17cms from the edge of the table – check, mineral water 4 cms from the writing pad on the left – check, but total monkeys when it comes to email marketing.
And I am not talking fancy multi layered tease-squeeze-salivate type of invites that will have your average marketer stealing his vacation budget to get in.
All I wanted was a plain ole nicely done HTML newsletter instead of a freaking single image.
Sigh. Ok dammit. Display the damn image. And ah yes there it is. The moron map tag.
Hmmm. Intuh-rusting. They’re selling Search and Social training.
(I was going to dis the course too but then I had a look at it. It looks pretty good actually. If you need to get clued in to whats happening on the web it will get you up to speed. Early 2010 to mid. The current stuff is still too raw to make any real sense of it but this course will keep you in the right direction. Just remember though. Using images for email marketing is like suicide. Only worse.)
It’s just the organizers. Any adTech friendlies here? Please tell them their email-from-Ludhiana-on-a-laptop sucks.