With this I want to organize Tea vendors across the country under this project and provide them with Advertising opportunities so that they can increase their income and lead a better life. This idea starts with replacing plastic cups by providing these tea vendors paper cups for free or at a very highly subsidized rates of about 1/3rd of the price they give for HARMFUL plastic cups.
Later on we will be bringing display advertising opportunities for them apart from paper cups.
This will help Tea vendors by providing them with Free or very highly subsidized paper cups reducing their cost incurred on serving tea increasing their profit margins.
It will provide a hygienic experience to vendors customer increasing his sales
It will offer Brands an advertising space that promises them exclusive and extended visibility in cluttered OOH media space
Our product creates an exclusive communication channel between Brand and its target audience for a duration of more than 10 minutes.
This advertising medium will help unorganized tea vendors to generate extra income.
We are going to
– increase per cup margin of a tea vendor
– promote a hygienic approach at these tea shops
– reduce the use of plastic at these shops
We are in talks with several Brands to implement this unique advertising solution and have received warm acceptance from most of them.
This Idea was also pitched in Economic Times – Power of ideas and made it to list of 504 ideas selected throughout the country.
This Idea was also pitched in Economic Times – Power of ideas and made it to list of 504 ideas selected throughout the country.
To view the Idea click on the link below.
Bringing this to fellow rodinhooders. I wish to discuss with you guys over here on the feasibility and managed scalablity of this Idea. I got this selected in Power of ideas and Spark the Rise but still feel that there is lacking that convincing factor in the plan.
chalicemedia.advya.in
Shyam Sunder Vyas
Dear Bhai, this thought or idea will be a nice and usable theme for people across the country to work on. It can and will work in pockets of areas, but for you to think it may be feasible for you on country level is absurd.
For instance the number of chai wallahs around the corner of every little street of a town or city are so immense. If you are able to achieve this on country level I feel it would be a job almost equal to what is currently being carried out by Nandan Nilekani for UIDAI.
Good Luck, Brother.
Gourav Das
Though the idea of scaling may look absurd, but with Chai wallas its may be much easier due to the viral affect. Then the Chai wallas themselves can become agents of implementation in their proximity. So whether it works or not, rest assured everyone is going to know about it.
Prateek Mishra
Thanks a lot, Scaling is not a problem though, I guess you are more into computer and online ventures so it might look a mammoth job to you, there are models for distribution which can be implemented for networking moreover clustering of shops for particular TG requirement would enable the more targeted reach. Reaching out to larger chunks of chai wallahs in longer run is going to be tough but not impossible. Bigger challenge i forsee is maintaining this inventory in our database.
Prateek Mishra
Yes gourav, even just dial documenting the small businesses appeared absurd but once things are in place it just flows.
sahil khurana
hey!!!
i accept that tea vendors could be reached through different means already prevailing in market. i just want to ask some questions or rather say answers to my query as a layman, not any expert as i am not at all.
1.i accept glass could be space for promotion but have you thought that what sort of consumer products you aim for as i think in our country mostly commuters or lower middle class people opt for tea vendors, so that make it class restrictive and that class is considered to be least educated, who hardly are brand conscious, i know one can think of offices but even there glass made glasses are more of fashion as it will be anyhow pocket friendly to vendor.
2. if you are thinking of railway stations or bus stands still the above questions exists, to whom are you aiming because at the end of the day it’s business and we all strive for income,will that be earned too along with aim of cleaner environment, as in todays world i don’t think anybody will love to spend ten minutes on cup of tea and that too at tea shop.
i congratulate for this idea of using tea cup as branding space ,you should i surely go with whatever you are thinking of as you are the soul of whole planning and it would be you who will be knowing what you are upto and how you gonna execute it. i want to suggest instead of only aiming tea vendors as it is necessary that whatever you are promoting should get noticed ” try to get in touch with the contractors who are running the train pantries, start it as a trial as i think the guy having tea on the roadside tea vendor or even railwaystation or such place have least time to see around as that very moment he is time bound.
but the one travelling in train over long distances is very much free and promotions carried by you could be easily noticed when one has no much to kill time in middle of journey( when networks are not upto mark, so no laptop or mobile).
best of luck dear.!
Prateek Mishra
Sahil, Thanks a lot for your review, the points you have raised are really important for survival of this model. We have considered these points and I will surely like to answer these points of yours.
1. We are not branding glass cups, rather replacing glass cups with paper cups. Moreover as far as Target audience is considered our TG is base of pyramid and students and the crowd that moves out of their workspace for a cup of tea (not talking of glassy buildings of Gurgaon, Bangalore). There is a wide spectrum of products that can be matched to their TG through this advertising platform.
2. We are in talks with IRCTC vendors and soon would be finalizing on this model. The point you made is right the person travelling on a train is free enough to pay attention to the graphics on cup.
Thanks again for your valuable inputs.
Regards
Prateek
sahil khurana
nice to hear from you, but again one advice, instead of straight away going for irctc, try to go for independent vendors, there are many long route trains which are not under irctc, as approaching them could be more easy instead of following lengthy system with irctc, i don’t know whether you know or not but due to lack of quality many important route’s are taken away from irctc. so start small and infact look for someone who can get you circulate your glasses at the following routes.
1. delhi-mumbai
2.delhi-bangalore,hyderabad, kolkata
3. trains running between metros and all IT and education hubs.
in this way all such cities from where there is big number commutation of students, professionals, tourists.i think you will be getting exposure to different sections altogether at these routes.
best of luck for your plans brother, just hope whatever i said was not too bad as i really don’t feel that i am one who can actually give advice to anyone:)
Shyam Sunder Vyas
Hi Brother.
You guessed right. I am in database and application design and development. And you seem to understand the intricacies of networking and marketing.
It seems like what I think is a mountain, looks to you like a molehill, if not a hill, and vice versa.
Let us be in touch more often, so we can assist and guide each other whenever required.
Best Wishes.