With this I want to organize Tea vendors across the country under this project and provide them with Advertising opportunities so that they can increase their income and lead a better life. This idea starts with replacing plastic cups by providing these tea vendors paper cups for free or at a very highly subsidized rates of about 1/3rd of the price they give for HARMFUL plastic cups.
Later on we will be bringing display advertising opportunities for them apart from paper cups.
This will help Tea vendors by providing them with Free or very highly subsidized paper cups reducing their cost incurred on serving tea increasing their profit margins.
It will provide a hygienic experience to vendors customer increasing his sales
It will offer Brands an advertising space that promises them exclusive and extended visibility in cluttered OOH media space
Our product creates an exclusive communication channel between Brand and its target audience for a duration of more than 10 minutes.
This advertising medium will help unorganized tea vendors to generate extra income.
We are going to
– increase per cup margin of a tea vendor
– promote a hygienic approach at these tea shops
– reduce the use of plastic at these shops
We are in talks with several Brands to implement this unique advertising solution and have received warm acceptance from most of them.
This Idea was also pitched in Economic Times – Power of ideas and made it to list of 504 ideas selected throughout the country.
This Idea was also pitched in Economic Times – Power of ideas and made it to list of 504 ideas selected throughout the country.
To view the Idea click on the link below.
Bringing this to fellow rodinhooders. I wish to discuss with you guys over here on the feasibility and managed scalablity of this Idea. I got this selected in Power of ideas and Spark the Rise but still feel that there is lacking that convincing factor in the plan.
chalicemedia.advya.in