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Alok on CNBC’s Rules of the Startup Game

Recently Alok along with Sandeep Murthy (Partner, Sherpalo Ventures), Sudipta Routh (Partner, Luthra & Luthra), Ingersol Jayakumar (Founder & CEO, Zingb), Vikram Vora (Founder & CEO, Mydentist) and Bijaei Jayaraj (Founder & CEO, Loyalty Rewardz Mngt) were on CNBC’s show, ‘Rules of the Startup Game’ hosted by Menaka Doshi (Corporate Editor, CNBC) to discuss ‘The Good, the Bad, and the Ugly of Shareholder Agreements’.

The latter three entrepreneurs happen to be seeking different rounds of funding. Some interesting questions & concerns were addressed in this insightful session.

Topics discussed:

i) Valuation Approach for Startups and How to Protect Against Undervaluation

ii) Balance of Rights between Entrepreneur and Investor

iii) Should an Entrepreneur consider Reverse Auction to Pick the Best Investor?

iv) Can Shareholder Agreements have Clauses on Bridge Funding and Additional Payout for a Founder?

v) Entrepreneur’s Ability to Negotiate Rights at Series C Funding Stage  


Here’s the teaser as well as video of the entire show for those of you who missed it when it was telecast…

The Show

Alok is following this story so pls feel free to pose your q’s to him!



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  1. Thank you Asha for this!

  2. you’re very welcome!

  3. Hi Asha,

    I did watch the show, and just showed my parents who is Alok Sir, and told them about Rodinhoods and the mentoring done by him, directly and via TRHS.

    Felt Awesome at that moment.

  4. :))))))) 

    you should show them the site. and the responses to your posts karan!

  5. As always an Insightful information shared by Alok Sir not to forget about the other 2 Gentlemen for sharing their knowledge. Thank You Asha for uploading this Video here loved it.

  6. Well surely will do so ……… 

    Thank You for the advice Asha Mam, you have helped a lot, would be disturbing you soon with my various posts, once I start-up which is now in its final stages….. 

    Thank You Alok Sir since I joined linkedin and its only post that I came to know about TRHS, and this awesomest world …..

  7. Excellent watch.. Worth the time..

  8. Is this a new show?

    The way its conceptualized, it looks rad and very impressive! 

    Good to see start-ups/entrepreneurs getting more eye-balls!

    Way to go! 

  9. Very impressive!

  10. Edit – I started watching from Episode-1 and I got to know so much in 3 episodes…for entrepreneurs or budding ones, this is a must watch! 

  11. hey anirudh… pls share the links as a comment for those interested…

    many thanks!

  12. Awesome series! Can we pin such posts so that it’s easy to find? or is it already done?

  13. rishi… you can find all of alok’s tv appearances under VIDEOS.

    there is also a separate TAB for ALOK’S POSTS. 


  14. Thx Asha!

  15. alok – i still get goosebumps every time i watch the teaser.

    i can’t even imagine how you must’ve felt to be thrown out of the company you founded….

  16. Thank you is all I can say, Alok. Lovely show format – no glitter and glamour but pure hardcore substance 🙂

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