For those of us who missed Alok’s session at ad:tech Bangalore, here are some key takeaways from Alok himself on App Marketing.
1) Spending money on advertising your app is not app marketing.
2) Always listen to your audience.
3) Always think from the perspective of the app ecosystem as a whole and not just one standalone app.
Clicking on the image below will take you to the youtube link for the video.
Special thanks to Asha for clarifying my doubts when it came to embedding the video.