Greetings,
Hi my name is Avijeet Singh Gumber (Founder, ZippyCrew).
We at Zippycrew are sports enthusiast who had a wish to make a living out of this love for the sports we had and thus with that was born the Idea to make an ecosystem of sports media, e-commerce and technology targeted towards the passionate sports fans of famous clubs around the world. Hence we came up with the following :
Zippy Media:
3. What The Fans (the Main horizontal domain where all the vertical blog sites will be merged)
*Note: many more blogs to be launched before the end of August’2014.
Our business/working model for media part:
1. Build a community of sports fans from all over the world where the content will be voluntarily contributed.
2. We will be building social media properties for the same for each blog.
3. Every Blog site will have its own Application in the App Store to create that anytime and every time engagement.
4. Each Blog is to be run and maintained by different person(s) who are passionate to that very club or sports.
Our Targets till May’2015:
1. to have 100,000 unique visitors in day to our blog sites in total.
2. to have 1000+ subscribers in Youtube per account of each vertical blog sites.
3. to have 10,000+ twitter followers per account of each vertical blog sites.
4. to have 10+ million Facebook page reach in total.
5. to have 500,000 downloads for the multiple Blog-fan apps that we will be launching.
Our Revenue (hopeful) sources:
1. create an e-book for the season 2014-2015, that we are covering with inputs of famous celebrity fans of that particular club or sports.
2. sell sports fan merchandise through our own ecommerce store GOPLAY
3. Google ad-sense
4. we can also make short movies on the current affairs and sporting moment’s with a serious or funny version of it and release it on our Youtube channels.
5. sponsored sms’s for score updates.
Based on the above concepts i have the following queries:
1) what is Right and Wrong with this? (there has to be both)
2) is opening a Google ad-sense account in tough? what the returns one can expect from this source?
3) we have two inspiration before us
a) sportskeeda (india comapny, works like a normal media)
b) sbnation (us company, works like blog based media)
we intend to create a hybrid of both. what the pros and cons of the above two and how should we inspire ourselves from this?
4) should we look to generate revenue from day 1 or shall we wait to reach uniform quality flow and a certain reach number before monetizing it?
5) what are the ways to ensure quality content, SEO and ever growing reach is attained?
# Note: we are Start-up (Beta stage), hence some links may be under construction as we are always learning new things and growing them. please bear with us and advice us to correct that mistake.