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1. 

   Pranay Airan June 16, 2014, 12:53 pm

   As per my research for my coupon app 

   => In General, all online coupons sites aggregate coupons from respective sites and then categorize them

   => I have seen very few players who are into local coupon business, not sure how to approach them

   => For online coupons it is all referral based, if you notice, when you click on get coupons it opens up the merchant site, in that they put a affiliate code, if you buy they get money. Does’t work for all websites.

   => Pros a good business can earn you lot, check coupondunia recently got acquired by Times. Cons, Lot of player in market you need to be good at SEO and provide Quality coupons and experience. 

   => Can’t tell, worked out for some people did’t worked for few. 

   Cheers

   Pranay

2. 

   Darshan Bhambiru June 16, 2014, 3:27 pm

   After TEA Ecom now Coupons in 2 months ?

   Was that not found doable, or the information sourced was not workable ?

   Why do you want to enter into any business which you do not have Any Experience about or also have any partner who knows something too???

   Not going into the details here, It would always be a good idea  to first understand if the Business is to your Liking or if You have the required Skillsets (Or can source them as per requirement) to make it your Business.

   Start with Google your Good Friend 🙂 Do some basic Research!!!

   If you would have Searched on TRHS you could have found some RH already into the same field to connect and discuss if not within your immediate circles.

   Rahul from IZZI Deals which is into mobile couponing. Looking to expand through new channels and connecting with interesting people on the way.

   Sagar Darole from Zipcash Card Services Pvt Ltd

   Swati Bhargava CEO & Co-Founder of Cashkaro.com, India’s leading Cashback & Coupons website.

   Answering your Query for Coupons as below: You would need to read these links and others too likewise to understand more, since the more you would learn about it, the more details you would need to find again. The most relevant to check would be Groupon

   1. How coupons business works?(Interested in to operate locally)
   More of an Affiliation work and Lead generation with Data, Statistics, Demographics selling involved putting it simply in a single line.

   https://www.quora.com/What-is-the-business-model-of-coupon-and-deal-…
   https://bigideasblog.infusionsoft.com/small-business-deals/
   https://www.wahm.com/articles/home-business-ideas-coupon-business.html
   https://www.entrepreneur.com/article/83086

   2. How to approach merchants/ local shops for deals?

   You need to have Sales Skills to negotiate the deals by providing the Marketing and Customer reach offer.

   9 Best Free Apps for Local Deals
   

   Emerging Coupon Site Drives Online Traffic to Merchants

   ‘Deal-of-the-Day’ Coupons Help Merchants Attract Customers; 4 Tips

   3. Revenue model of coupons/deals business?
   https://ecommerce.about.com/od/eCommerce-Trends-and-Issues/a/Couponi…
   https://smallbusiness.chron.com/coupon-companies-make-money-74662.html
   https://www.quora.com/Coupons/What-is-the-business-model-surrounding…
   Revenue from Affiliate links, Brand Ads, user Lead generation and useage Statistics, Clicks or View based deals, Offer users coupons and call them, to get them used to generate more revenue. Other sources of Revenue could
   come from Website, Printed coupons and Distribution with Channels, Mobile apps

   4.Pros/Cons.

   There are Free coupons and then there are Paid Coupons

   https://www.nextbigwhat.com/free-coupons-vs-paid-coupons-297/
   https://www.nextbigwhat.com/free-coupons-vs-paid-coupons-user-benefi…
   https://www.practicalecommerce.com/articles/3927-Online-Coupons-Pros…
   https://www.nextbigwhat.com/free-coupons-vs-paid-coupons-297/

   5. Is the business model itself sustainable?

   Online coupons are not a one-size-fits-all option. Do your research, anticipate the worst, and prepare for it. Offering a deal can be a great way for a growing small business to gain sales and publicity, but it can also have a negative impact if you’re not careful.

   If you are not printing your own coupons (Printed Literally or Online as Codes or through Mobile apps) and are just the middle man for other business offering the coupons with a share for every deal coming to you, You can get a lot of options from various Dealers for sustaining your Business. It is a Volume game, What do you have to lose ?

   https://beta.fool.com/cashcolin/2013/07/28/couponing-good-deal-or-fl…

   Hope this Explains!!! A lot more can still be found, if this does not get you started 🙂 Cheers!

3. 

   Darshan Bhambiru June 16, 2014, 3:47 pm

   Aggregating Posts 🙂 You should connect!!!

4. 

   Amit Shroff June 16, 2014, 9:21 pm

   Dear Angshuman,

   We a eCommerce Strategiest based out of Delhi. We did a mobile recharge website for a client sometime back, please take a look – https://fyr.checkbeta.com/

   We can help you with your requirement. Please share your details so that we can connect offline.

   Regards,

   Amit

5. 

   Vikrant Shanbhag June 17, 2014, 3:14 pm

   Hi Angsuman, hope this might help.

   1. How coupons business works?(Interested in to operate locally)

   Answer- You will have to approach local businesses and tell them that you will get them potential customers for which they have to give you a discount deal. If the business agrees to it they will give you a discount deal. Now you have to get this discount deals to the business’s potential customers who will be willing to try the business’s product or service for the discount.

    2. How to approach merchants/ local shops for deals?

   Answer – As you mentioned that you are planning to keep it local so most of the SMEs have their owners at the counter so they can be your point of contact or justdial will be a great source to get you the business’s numbers. You can call and take an appointment.

   3. Revenue model of coupons/deals business?

   Answer- What are you offering the business? If you are going to upload their deals on your website then they won’t pay because there are lots of websites already out there which does it for free for the businesses. You will have to charge the customers for the voucher.

   If you are going to print the deals (like a voucher book) then you can actually charge the businesses which might cover your printing cost and then you can sell the voucher book to customers which can be your profit.

   4.Pros/Cons.

   Answer – Of What?

   5. Is the business model itself sustainable?

   Answer – Any business done in the right way is sustainable.

    

6. 

   Angshuman Adhikari June 18, 2014, 3:18 pm

   thanks Darshan..

7. 

   Angshuman Adhikari June 18, 2014, 4:01 pm

   Thanks Vikrant

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