It happened to me and am sure it happens everywhere. But why are the biggies who are respected and have been there for 10 -15 years in the market feeling very insecure of new entrants? This is happening in the online space (B2B) in the genre of media, advertising, marketing. The first thing that comes to their mind is to kill the product and the spirit of the entrepreneur by hook or crook. It is presumed that competition is always healthy so why are the biggies afraid of competition? Nobody has the monopoly over competition in a democratic set up like we have in India?