Author: Alok Rodinhood Kejriwal
Does exaggerated advertising work?
I guess you’ve seen this Samsonite Cosmolite ad a few times now on national TV: I do NOT doubt...Read More
Of Monks and Men – A Scientific Query – of the Star Trek kind…
Many years ago, wireless telegraph (the discovery of which is attributed to Marconi) allowed the tra...Read More
Hijack Marketing – Does it work?
A couple of days ago, I saw this advertisement in the Times of India: Now, the Question: Has Sachin ...Read More
Branding Advice for Entrepreneurs by Sid Shah
Check this out! I met Sid Shah a couple of weeks back. Cool guy. Nice attitude. The funny story was ...Read More
Branding Advice for Entrepreneurs by Sid Shah!
Check this out! I met Sid Shah a couple of weeks back. Cool guy. Nice attitude. The funny story was ...Read More
The fuss about Startups getting taxed. The Angel Investor just got poisoned.
This 2012 budget has introduced a controversial tax provision that demands that if Startups receive ...Read More
Is this what you have to stoop to, to get funded?
This morning, I was pointed to an investment deck by a Company called ‘Brand and Me’ tha...Read More
My letter to the Finance Minister as featured in the Economic Times
The full transcript of the letter appears after the image (so don’t strain your eyes reading...Read More
What the hell is happening to Indian Print ads?
I saw these 2 ads today in the Economic Times: Huh???!! So, a reputed, well known and respected Comp...Read More
LUCK or Hard Work?
A lot of people ask me – “Alok, what role does LUCK play in an Entrepreneur’s li...Read More
How Indian consumers are taking e-Commerce Companies for a Royal Ride!!!
Imagine that you are flying from Mumbai to Delhi. And just when the pilot makes that silly announcem...Read More
Help in choosing a logo for ‘Therodinhoods.com’
I started blogging first on ‘Rodinhood.com’. Rodinhood is inspired from Rodin – wh...Read More