Author: Balaji Ganesan

Choice Paralysis – Which one to choose? A decision can be treated as over-complicated, with too many...Read More

Endowment Effect In behavioral economics, the endowment effect (also known as divestiture aversion) ...Read More

Regret Aversion A theory that says people anticipate regret if they make a wrong choice, and take th...Read More

Social Proof Bias – Everybody else is doing it Social proof, also known as informational social infl...Read More

Availability Bias The availability heuristic is a mental shortcut that occurs when people make judgm...Read More

Status-Quo Bias – Known devil is better than unknown angel Status quo bias is a cognitive bias; a pr...Read More

Sunk Cost Fallacy In economics and business decision-making, a sunk cost is a retrospective (past) c...Read More

Mental Accounting A concept first named by Richard Thaler (1980), means that people mentally frame a...Read More

Overconfidence Bias The overconfidence effect is a well-establised bias in which someone’s subjectiv...Read More

Confirmation Bias In investing, the confirmation bias suggests that an investor would be more likely...Read More

Anchoring Bias – Focusing too much on one piece of information when making decisions Anchoring Bias ...Read More