Author: Shwaytaj Raste

Picking the right fight

Working in a product-building environment I’ve to go through the following cycle very often. Build t...Read More

Signatures – Everything you create, approve or endorse leaves your name forever associated with it.

                                                      photo credit: https://minimography.com/   Arti...Read More

“Weeding” out your product.

Dictionary.com defines weeding: A valueless plant growing wild, especially one that grows on cultiva...Read More

The role of ‘candor’ in product development

Product management has several aspects to it ranging from several product development methodologies,...Read More

Looking to get more social engagement for your startup? – Here’s a guide/hack to writing catchy headlines for FB and Twitter

Creating great content is the first step towards spreading your word. The second, and equally import...Read More

Front – End Developer

About Germin8: Germin8 is a Social Media Intelligence company situated in Mumbai focused on helping ...Read More

Why you should sell the superpower! ( & not the magic potion)

      Image Credit: www.worldofapple.com   The story of features v/s benefit is ...Read More

Design isn’t “Make it pop!”

photo credit: Jay Mantri Products have always been more useful if they are intrinsically built simpl...Read More

The incredible power of the incremental ‘1′

photo credit: www.unsplash.com Every journey begins with a single step. All of us do take that first...Read More

People hate your product…and rightly so.

photo credit : https://unsplash.com/volkanolmez People don’t have time. They want what they want, an...Read More

Keep calm and build stuff – for fellow creators

photo credit: unsplash.com I like building products. I like the process of making it and the anxiety...Read More

The Rodinhoods Open House – Mumbai – LIVE 2014 December

‘I’m live blogging, excuse lapses of grammar, spelling errors, typos and all the bad jokes. I will c...Read More

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