This one was on the news a few days back. Posting in case you haven’t already read it.
It started on November 10 when British Mobile company Tesco Mobile, got into a chat with Riccardo Esposito who had sent a message of support for the company. What happens next is unbelievable as it turns into a twitter party.
Rather than taking a stiff corporate approach, the Brand put a human face into the conversation. Must read for social media marketers. Lots of lessons to be learned. Read the whole article to see what happens.
`Courtesy Buzzfeed.
So a customer tweeted this to Tesco Mobile….
But Tesco Mobile replied in memorable fashion…
Then it escalated, in a way you didn’t expect….
It became a party, and more companies joined in….
And then even more joined. Big issues were debated…
Original article on Buzzfeed below
https://www.buzzfeed.com/scottybryan/this-is-the-best-twitter-conversation-you-will
Aneja