Consumers are living an increasingly connected life. To cater to their mobile first lifestyle, Developers and Brands are rushing to APPify every physical & digital interaction. However, making a great app is not enough getting it into the hands of millions of users is just as important. The App Marketing 101 session is designed to give a bird’s eye view of the app landscape and act as the starting point of your journey towards millions of installs!
The session will cover:
● How App distribution works
● Key services to integrate into your app to maximize marketing
● App Store Optimization
● Leveraging paid media to boost downloads
● Choosing the right cost model (CPM / CPC / CPI / CPA)
● Tracking user quality beyond the install
● ReTargeting App Users to engage & retain
● Demystifying jargons such as Native Ads, Deeplinking, Install Tracking etc.
● And more!
Wish to develop an understanding on this app world? Have a look on below webinar led by Binay Tiwari, Mobile Internet Evangelist on App Marketing 101 for Digital Vidya participants.
Webinar’s Leader Profile:
Binay is a Mobile Internet evangelist with over a decade of experience in the Internet & Mobile ecosystem. His passion for the Internet has been the ‘pole star’ of his career journey spanning Tata Broadband, Vodafone, Inmobi & Vserv. He has cross functional experience, having held senior management roles across Marketing, Product Management, Sales Strategy and Business Development. Binay has a deep understanding of Mobile Advertising, App Monetization & Telecom VAS, and has been a keynote speaker & panelist at industry conferences across the globe. On the personal front, Binay is a tech news junkie, Formula1 racing enthusiast and loves traveling.
Twitter Handle: @binay
