Infinity Minds is trying to organize the after-school activity and hobby space by solving problems of the 3 key stakeholders.
1) Parents want their kids to join activity classes but
· Find it difficult to search for qualified & professional tutors or classes in their neighbourhood
· Accessibility is an issue – typically far from their home
2) Activity Tutors / Institutions
· Expert in their activity, but do not invest in Marketing and Customer Acquisition, leading to un-utilised bandwidth
3) Play-schools
· Current utilisation of space being at less than 50%, want to maximize revenue by increasing use of classrooms and office space after 2 pm.
· Managing other activity tutors and then ownership of batch formation for activities becomes a headache
SOLUTION
Infinity Minds – The Professional Activity Hub
One-stop destination to learn any new hobby/ activity from professionals with the convenience of a safe pick up & drop service.
For Activity Institutions – Additional students without investing any time, energy or money in Marketing
For Playschools – Utilisation of office space & classroom fetching them good return
TRACTION
1 centre = 40 students in 2 months, with Rs.120,000 in revenues.
Starting up 3 centres by March 2016.
ORGANSIATION PROBLEM
Getting the right people to execute, currently being run by me and my Centre Manager.
Would love to hear your views.
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