About Us: MeDine is a (free) mobile app that rewards you for checking in at places! We dish out tons of rewards for people who visit restaurants/cafes and the rewards can be redeemed for watching free movies or recharging your mobile for free or buying stuff online or pampering yourself with shopping or spa treatments. You have to remember to just keep the app! Read More at:
Position: Business Analyst Full Time
Location: Bangalore (HSR Layout)
Summary:
The Analyst will support strategies aimed to increase customer engagement and customer acquisition for the product. The analyst role will be to review and analyze trend data collected in the mobile product and provide timely & accurate analysis of the information to identify trends, report key metrics monthly, and communicate results and information as applicable to the department. The analyst is expected to act as an administrator of one internal configuration tool as well as the custodian of customer rewards
Responsibilities:
Acquisition: The analyst will design and support all campaigns that will enable the company to acquire new customers. This requires design, monitor and control of campaigns across digital properties, digital media as well as offline channels.
Engagement: Constantly focus on increasing consumer engagement with well-designed and measurable campaigns across email, SMS, social media and other existing digital properties. Manage the rewards efficiently to increase engagement and redemptions.
Product Support: Support the new releases of product through business evaluation of new features, requirement analysis, testing etc.
Customer Experience: Own the customer experience through routine reporting, daily monitoring of consumer behavior, track and report metrics on constantly bettering customer experience.
Channel Optimization Analysis: Drive campaigns and consumer engagement based on the best channel available.
Reporting: Complete daily, weekly, monthly metrics reports of incident rates in key performance categories for company leadership. Also do a multitude of adhoc reporting.
Others: Assist in the development and delivery of training for users of the back-end system. Generate routine and special request performance reports to management.
Knowledge, Skills and Abilities:
Computer skills SQL, (Microsoft Office Applications, including MS Word, Excel, PowerPoint and internet) required; advanced computer skills a plus.
Communications – Ability to prepare analysis, Power Points, and effective writing and speaking skills in teams and groups.
Good communication skills, adaptive to change, problem solving skills, bias for action.
To perform this job successfully, an individual must be able to perform or be able to develop the skills and knowledge to perform each essential duty satisfactorily.
Statistical Analysis – Experience in data analysis and statistics that will provide new insights into behavioral performance
Education and Experience Required:
- A Bachelor’s degree is required in Mathematics or Statistics or Engineering.
- 1 to 2 years related experience is preferred.
- SQL and advanced Excel is a MUST to apply. Proficiency in other languages like python, R would be an added advantage.
