Hello Superhumans (every TRH founder is one),
I am excited to announce the launch of my second book:
“Patanjalize Your Brand – how a local brand forced the giants to rethink”.
Background – from a pharmacy to 20K cr valuation
Brand Patanjali started as a small pharmacy and today is valued at over INR 20K crore in India. Biggest of the international FMCG companies in India have their board rooms thinking as the consumer demand for Patanjali products is rising by the day.
How did Patanjali do it in such a short time?
How could Patanjali do it in such a short time? How can anyone patanjalize their brand? Can Startups use the Patanjali way of branding?
The book takes readers through a phenomenal journey of human psychology and how brands don’t need to spend multi million dollars to gain a small share of the consumer’s mind.
Can Startups “Patanjalize their brand?”
After every chapter comes a page called “Patanjalization” that shares practical inputs on how brands (large/ small) can learn from Patanjali’s lessons.
Chapter V
What is it that spiritual guru’s do, that your brand can too!
Chapter IV
The incredible world of ‘Delusion’; most of humankind lives here
Chapter III
The future is ‘stressed’; everyone is in the search of a meaningful life
Chapter II
Family, fear, ambition, success, health and happiness drive the human sub-conscious
Chapter I
Back to basics. What’s the most important fact about human life?
The first reviews on Amazon have been encouraging:
Anyone can download it around the world either on their Kindle device OR the Kindle app on their phones/ tabs.
—-Exclusive preview for TRH members—-
Patanjalization page that follows chapter I:
Patanjali as a brand understands the deep rooter human desire that is to be able to afford the best in the present for an even better future.
They also powerfully build upon the local culture and experiences of Yoga and Ayurveda. Both factually create the perception of the healthy future by adopting a health ‘shudh’ present.
They understood the basics of how grand parents/ parents always remark on how they used to ear pure and hence their lives were healthier.
Patanjali also understood deeply one critical fact that other brands fail at, that is, even in the most advanced societies human life evolves by taking lessons from the previous generations.
Most brands have a strategy to market a different message to the age group 21 – 40 and a different message to the 40+ group. The young marketing teams forget the umbilical cord that always exists by the virtue of cultures and traditions.
Patanjali understood this umbilical cord and instead of disrupting it with the coolness of the current generation, they engaged everyone with the message of purity or shudh as its called in Hindi.
I would love all feedback by TRH members: Link to the Kindle edition on Amazon
Dhanyavaad!
Happy to hear back via tweets: @paritoshsharma