I think it is possible. Just consider for a moment that all we Indians consumed was beer and newspapers. We would already be spotlessly clean. Beer bottles and old newspapers is not littered just because they have significant value. Now imagine if we could put some significant residual value on all manufactured goods consumed in India, they too would be picked up. Putting a deposit on every item consumed would do the job.
I have done a pilot on these lines in IIMB Campus. It worked as we thought. There was no littering, and all the waste generated was segregated at source.
I am now looking to scale this up to the national level by conducting increasingly larger scale pilots. Please provide your inputs and thoughts on this idea. for more Info visit www.cleancredit.in. The mission of our startup is to make India as Clean as Switzerland in 1 yr!