Rodinhooders, the team at KuberBox has come up with this brilliant idea to encourage and incentivize the public to vote and share the proof in their social circle so that their friends are also encouraged. Now what we are missing is distribution.
How can we make sure that this message reaches the masses?
What are the MUST DO activities to promote it?
Pls share your ideas with us so that we can work on them and try to get the maximum possible mileage out of this.
Krishna Chandran
Hi Sourav,
First I would like to say that its a nice promotion. Its urging people to vote as well earn a reward for their duty towards the nation. Is it a twitter based promotion only or on other mediums as well?
I would suggest you promote aggressively on Facebook, Pinterest and Instagram along with Twitter. Identify your target audience. Then identify the social mediums that they use. Don’t forget to mention the terms and conditions and till when the customer can redeem the discount.
Set your objectives for the campaign like increasing the website visits, more user registration, band name/awareness and of course more purchases. Try to hit the right objective for you at this time rather than going for everything on a single go. Typically each campaign will have a certain set of objectives. (SMART Objectives)
Posting on social media based on your promotion theme, posting the winners, will increase the engagements. You can even run ads on Facebook and Google based on the target audience.
Sourav
Hey Krishna, thanks for the detailed response here. First of all pls excuse me for a late reply here, and, secondly, could I probably get on a call/chat/email exchange with you so that we can continue with the detailed discussions offline?
sourav@kuberbox.com
Alok Rodinhood Kejriwal
Hmmm, I’m not really impressed by the context
i mean, the Kuber Box Ring can wait almost sounds like it was being given away for free.
But, its not?
Can one ring be given away? That can be the KILLER and then the 15%?!
Rishi
I’d agree with Alok on giving away one vs. 15%.
I’m actually a big fan of not-in-the-face marketing. I think you started of very well, but somehow it gets lost towards the middle. If I were you, I’d actually kill “The KuberBox Diamond Ring Can Wait” line. Let it be subtle.
Sourav
I think we missed the message here. The idea of the creative was to compare two set of finger accessory that a woman could adorn – first being the KuberBox Diamond Ring, and second the Blank Ink on nail indicating you voted.
We were trying to send out the message that the ring can be adorned at any time of the year, but this other finger accessory, the blank ink, can only be adorned now. So forget the ring, and go and get this other accessory for now.
And the other question, it’s impossible to give away the ring.