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Case Study: How Bodybuilding.com keeps its retail site active

This is one of the most intriguing case studies I’ve read while going through the Dell site. Bodybuilding.com happens to be the largest online retailer of nutritional supplements and also the world’s most visited health and fitness website. More than 1.7 million unique visitors a day go to Bodybuilding.com for supplements, information, videos, motivation and more. 

I’m reproducing the highlights of this case study. 


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Challenge

When reporting workloads began dragging down the performance of its website, Bodybuilding.com knew it needed to offload reporting to a separate database. But the IT team’s first solution — a daily static copy of the database — suffered from its own performance and downtime issues.

Solution

By maintaining a near real-time copy of its production database using SharePlex, Bodybuilding.com is now able to keep website performance strong while enabling advanced analytics and ad hoc reporting 24×7. Plus, SharePlex enables safer, seamless migrations that each save the company up to $280,000 by dramatically reducing downtime.

Benefits

• Ensures high website performance by offloading reporting to a real-time replica
• Enables running an enterprise-class environment on an Oracle Standard Edition budget
• Saves as much as $280,000 in lost revenue per migration by drastically reducing downtime
• Enables advanced analytics while slashing some query run times from 20–30 minutes to just 4–5 seconds

If you have a retail site, you might want to read the entire case study which can be found here.

 

Partner Case Study brought to you in association with Dell India.

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