Alok’s Posts
PR for Startups. A reference guide!
All startups need PR. But the business of PR is confusing, time consuming and costly. Here is a simple guide for first timers who have little experien...Read More
Trump, do a “Namo” on the Dollar and become Immortal!
Donald Trump must do to the Dollar what Namo (Narendra Modi) has done to the Rupee. If you are unfamiliar with the de-monetization move by Namo, read ...Read More
Learnings from the CFA Institute’s Wealth Management Seminar
I was invited to speak at a very prestigious event of the CFA Insitute in Mumbai on the best practices of Wealth Management. I guess I was invited not...Read More
Doing an “Item Number” on Traffic Numbers…
It’s amazing how renowned publishers will do anything – and I mean anything, including doing an ‘item number’ on reputed traff...Read More
The Business of Public Mud Slinging (BPMS)
Just yesterday, I was (unfortunately) tagged in this post. Dunno why I was tagged but was sympathetic anyway. This morning, we all woke up to the real...Read More
What is De-monetization? Explained simply, Rodinhood style!
There is so much noise and confusion about the ‘de-monetization’ move by Namo that I thought to myself, “How can one explain this business in a very s...Read More
3 Lessons in Branded Content Marketing!
I read an AWESOME summary of this book via Blinkist (get the app if you don’t have it) and wanted to share 3 lesssons I took away. While creatin...Read More
A chance meeting with Ishaat Hussain
When I read about the appointment of Ishaat Hussain as the Chairman of TCS, I smiled and remembered my chance meeting with him and what I learned abou...Read More
Why not a Black Money Venture Fund, Mr. Prime Minister?
The inspiration for this are the events of last night as catalysed by NAMO (Indian Prime Minister – Narendra Modi). Never in my lifetime have I ...Read More
What I learnt from the Trump Clinton Battle
The Trump Clinton battle made me introspect a great deal. It reinforced a belief which I had suspected for a while… In life, there is always a c...Read More
What’s missing in this picture set? (Elon Musk’s Business)
A graph picture set from the past week’s Economist on a story on Elon Musk and his business caught my attention : Sure, it describes the glory o...Read More
Five Blunders of Marketing you must avoid!
Marketing is one of most treacherous of all the business disciplines I know. Check out 5 of the most dangerous marketing blunders businessmen and entr...Read More