We have been running Menzkart.com (an exclusive shopping website for men) without offering Cash-On-Delivery as a payment mode. The number of customers who pay online to shop for innerwear via Menzkart has been a revelation for us and very encouraging for the team. However, there’s a dropout rate of around 30-40% of total transactions because of unavailability of COD on the site. We feel COD option would gradually fade out as the e-commerce industry in India matures and people start making more and more payments online. That’s one of the reasons why we decided to not introduce COD as a payment option. Would love to know your assessment of how things would shape up in the long term!
